5 implications of the 2015 Millennial Impact Report for nonprofits
The 2015 Millennial Impact Report is out. It is well worth the time to read it. There are some important …
Category Archives: Digital Business
“Starting your resume with blah and ending with an obvious bit of boilerplate does no one any good.” ~Seth Godin
This is an amazing insight. Think of anything, not just a resume. What about the response to the RFP? What …
Customer Experience Update for July 23, 2015
How to Measure the Impact of Your Content Marketing – Many resources remind you constantly of the importance of developing and …
Focus our changes on donor engagement and not technology
We all know it. We all hear it. Leadership loves to talk about change. Employees love to ignore it. Talk …
Customer Experience Rooms: What Are They? Should Your Company Create One?
Looking to build a customer centric culture? With enough resources, it may worth looking at building a customer experience room.
Are there risks to mobile CRM?
There’s no stopping the mobile CRM revolution, but those who rush into it headlong with an eye only to the …
How game theory and Russell Crowe inspired an unusual fundraising startup – Guest blog by Simona Weinglass
Guest blog article by Simona Weinglass I’m an old-school journalist who recently decided to pivot into high-tech. I work in high-tech …
The only thing worse for a marketer than giving fundraisers no leads, is giving them bad ones
In our wonderful world of fund raising, we need plenty of high quality leads. What do we know about the …
What is at stake in transforming the donor experience?
Stake, tr. Verb. To risk; at stake. In jeopardy. What is at stake? I have been thinking about this as …
Do Mobile Phones Make Us More Productive?
We have that look. We are being productive. Are we? Not all the time. We are playing games. We are …
New research suggests chief digital officers are no flash in the pan
We have seen a dramatic rise in the number of companies that have created a role for a Chief Digital …
What is the return on the investment in the stunning for the donor experience?
There comes a time where we have to make a decision. What will we invest in to make the donor …
When Was The Tipping Point For Customer Experience? It Looks Like It Started “Tipping” In 2010!
When Was The Tipping Point For Customer Experience? It Looks Like It Started “Tipping” In 2010! Harley Manning’s Blog – Harley serves …
OPM makes new promises to protect hacked employees. How confident are you that they can or will?
If you work for the Federal government, this is your worst nightmare. Your social security number is no longer secure …
Hirable like me?
Most managers would like to think they base their hiring decisions on candidates’ skill. But new research suggests that once …
Donor Experience Transformation won’t be easy. In fact, it will be hard!
So many times, transformation into a donor focused world is framed as a no brainer. We feel like idiots that …
What is the real cost of email?
Tom Cochran believes that email is the most abused method of communication in every office environment. And the widespread perception …
5 strategies to consider on what to do about the “shiny, new toy”
There is a shiny, new toy available. It isn’t your toy. What do you do? You need your own strategy …
Donor experience transformation requires being focused
In addition to being obsessed about the donor experience, the other essential ingredient to nonprofit success in transformation are efforts …
4 key steps to improve your nonprofit Digital Community Building?
As a digital nonprofit executive, you’ve decided that communities and social media are an important strategy. With so much to …
Why Executives should care about Master Data Management (MDM)
Do you struggle keeping 2 or more sources of data up to date with name changes, address changes, email updates, …
"The best advice that I can offer you is to learn the language of the C-Suite when making the case for what it is you believe is the right thing to do." ~Brian Solis
You have a passion for the customer. You know that improving the customer experience will make a difference. That is …
Are you leveraging the power of your influential nonprofit followers on social media?
Every nonprofit is on Facebook and Twitter. Everyone is posting compelling content. That is the baseline in our digital world …
Why Donor Experiences should be intentional
As a digital nonprofit executive, design is important. What is being asked for is important but the experience the donor …
Will you be the Change Agent? Will you embrace transformation?
Change is the second most popular word in 21st century. Why change is so tough and what really keeps (C-suite) …
Why do you need a marketing technology strategy?
There is a whole lot of marketing technology in the market place. It would not be surprising to find that …
Do you have a talented donor experience team?
There is a revolution going on with donors. The relationship they may have had with your mission and brand in …
As a leader, do you have more than two modes of operating?
Any great leader faces a multitude of challenges every day. Whether it’s communicating strategy, helping people through change, holding on …
Obsession with Donors and Their Experience
This isn’t about being normal. Sorry, normal just won’t work. We need to be obsessed with the donor experience. We …
Mapping Out Employees’ Real-Time Roles and Responsibilities for marketing
More and more our world is moving to “real time” interactions. This is true for marketing as well. Can we …
Is Twitter just for people who like to say what they ate for lunch?
Is Twitter and social media just for people who like to say what they ate for lunch? Is it a …
4 Trends That Will Change the Way We Work
The trends are very evident and aren’t going to reverse anytime soon. Digital executives need to understand them and develop …
Three Steps to Move a First-Time Giver into a Major Donor
There are some basics to donor relationships. They do require some discipline to execute but pay off in the long …
Customer Experience Isn’t Just About Customer Service
Customer service is not the same as the customer experience. Customer service is one interaction, usually on one channel, out …
Is it productive to work at home or anywhere other than the office?
Certain subjects just naturally incite opinion wars. The big ones, like political preferences, or whether you’re Team A or Team …
Digital Transformation and the CIO
If you lead technology for your company, you know there are big changes in the business environment. Transformation is being …
What is your Readers Digest idea?
This blog by Seth Godin is worth reading in it’s entirety. What is your Readers digest idea? We all have …
Connected devices in 2017
Interesting take on where the mobile world is heading. Seems pretty clear.
Goals, Strategies, Planning and Execution for an amazing donor experience
Knowing where you are going with the donor experience, how you’re going to get there and being focused on execution …
Where Are You On The Customer Focused Transformation Journey?
It is the age of the customer and we are all on a wonderful journey. Some one has to manage …
Our donors are empowered and we can’t control that
Donors are absolutely empowered through technology now. That means our donors are as well. It has happened and it is …
Can you eliminate the need for email?
With some careful application of social media tools, could you actually eliminate the need for email? Luis Suarez, who works …
Is your contact center focused on the experience?
Is your contact center loyalty focused and focused on the experience of the customer? As a consumer, I do have …
Are we shaping the digital world with agility?
Digital leaders shape the digital enterprise with agility. They are all about doing things better and faster; with elasticity: scale …
Why being donor experience obsessed and focused improves transformation
Being donor obsessed and focused is not an either/or kind of thing. It is “yes/and” at its core. We need …
The internet is steadily replacing and disrupting traditional media usage
Disruption is on the move. Traditional media usage is on a steady decline. New media via the internet is replacing …
Does being disagreeable help you get ahead. I disagree with the premise.
This is a very disturbing article from Harvard Business Review. Here is one tidbit. First, remember “A-B-D” — always be …
Donor Experience transformational leadership is needed and it is needed now
Leadership in the donor experience transformation world is purposeful in its approach to creating a long term sustainable change. Change …
Digital Nonprofit Report: May 29, 2015
The challenge is that donors don’t always give year after year – OK, so donor retention isn’t part of your job …
How to explain architecture and governance in 2 sentences
I love simplicity. Sometimes we just make things too difficult to understand. This quote simply explains architecture (and why it …
Digital Business