Customer Journey

Looking to build a customer centric culture? With enough resources, it may worth looking at building a customer experience room.

Here are some thought provoking ideas.

In the age of the customer, companies must transform their cultures from product-centric to customer-centric. But that is easier said than done. Customer centricity requires all employees to understand who their customers are, how customers perceive their interactions with the company, and the roles employees play in delivering the overall experience. Customer experience CX rooms — immersive, interactive spaces that help employees better understand customers — have emerged as a powerful new tool for bringing customers and their journeys to life for workforces. Done well, CX rooms inspire empathy and understanding among employees and help build customer-centric cultures.

via Customer Experience Rooms: What Are They? Should Your Company Create One? | Forrester Blogs.

Michael Wilson is a Partner and Global Practice Leader for Fortium Partners. Fortium has over 40 partners. FORTIUM is dedicated to understanding and applying all things digital. A technology leadership services firm focused on providing world-class resources to clients with the most complex issues. FORTIUM serves nonprofit, public and private companies across a variety of industries, placing expert project teams and operational leadership resources in technology-related roles. FORTIUM resources usually have 25 or more years of experience, most recently in a senior leadership role.

I’m interested in a briefing on Customer Experience from Fortium Partners