Is AI the coming ubiquity?
This is a stunning insight from Seth Godin. I think he has nailed it perfectly. The fuss about AI might …
Tag Archives: Seth Godin
Seeing the continuum
Check this out via Seth Godin. Always great insights. It’s so much easier to see and process the world if …
Do retail fundraisers have a choice?
As a non-profit executive, former development officer and customer strategy professional, I think Seth Godin nails this one. He personally did the opposite …
Why is there no balloon any longer?
This a great question from Seth Godin. Particularly appropriate for marketers but also important to be understood by the digital …
Are we ignoring what it takes to be successful?
This makes a lot of sense. Many times, we focus on what we are good at but ignore essential items …
The weight of repetitive tasks
Here is some great insight from Seth Godin. In 2015, he created the altMBA. More than 60,000 people have taken his online …
What’s a customer worth over the time you have a relationship with them?
In the world of marketing and the customer experience, there are two things worth knowing. The Digital Executive knows the …
Will we see the joy in the love of the work itself?
This is invaluable. This perspective, regardless of what your boss thinks, is worth its weight in gold. Work is a …
Algorithms, do they give or do they take?
We are the system. Algorithms are not going away. We need to build them correctly. Consider this from Seth Godin. …
Does love and caring make a difference to our customers?
This is almost invaluable: And leave it up to Seth Godin to say it. People (and customers) know when we care …
Is it worth our time to do the work?
We’ve all been there. Whether it is said explicitly or not, the clear message of the project is “I’ll know …
A simple 2 x 2 for choices
Here is some great insight from Seth Godin. Our life is filled with projects. We invest time, effort or money, …
Where is your organization chart taking you?
You have to love this funny chart but also Seth Godin’s great questions in his blog. Is it because it …
The true cost of customer response
We ought to count the cost. Is it worth it to provide a horrible or even mediocre customer experience? What …
“Customer service isn’t simply an expensive, time-consuming obligation. It’s a strategic marketing investment if you want it to be.” ~Seth Godin
Almost daily you can find customer service gone astray. I have my own story with AT&T the other day. I …
Do consumers don’t want the ordinary? Can you promise big and deliver?
There is something about a promise, for executives of integrity, that propels us ahead. The key is to not “over …
Quality, effort and building good systems
This is right on target. Most of the time we forget about the value of good processes, systems and checklists. …
Was the experience fun?
In this day and age, we all should obsess over the customer experience. That is the focus that brings us …
The good, the bad and the ugly of customer service
I think, based on my experiences, that much of what is called customer service, is simple “go away”. Seth Godin …
Why should I try to run a better meeting?
These are great and well worth reading and implementing them. The key is in the doing. We can make a …
Why are we still clueless about the lifetime value of a customer?
Creating a customer value framework, which includes calculations of Customer Lifetime Value (CLV), is an initiative that is extremely valuable …
“It’s essential that we differentiate between things that remind us of fear and those that are actually risky.” ~Seth Godin
Great insight from Seth Godin. Source: Do-ability | Seth’s Blog When we were in fifth grade, our options were severely limited. …
“When your timeline is an hour or a day, it’s easy to get in the tactical groove.” ~Seth Godin
This is spot on. Goals drive strategy. Strategy drives tactics. Scrums (daily execution) must be connected otherwise they are useless.
“Realize that the GDPR is a net positive for people with something to say, something to sell or something to change.” ~Seth Godin
Great insight from Seth Godin. Marketing is not a race to the bottom. Marketing should always be permission based. On …
Why even bother to think about strategy?
I am a big fan of planning and the approach Seth God advocates. This is an concise overview of an …
“You don’t need a peer-reviewed study to know that when people surf the web on their smartphones, they’re not going as deep.” ~Seth Godin
Seth Godin makes a great case for the fact that many of us are developing “mobile blindness”. As someone who …
“It’s very difficult to reason with someone if their hair is on fire.” ~Seth Godin
This customer service summary from Seth Godin is right on target. We have all, way to often, experienced the opposite …
Why wait? Speed does makes a difference. Are you an agile enterprise?
This is such a great question. Why wait? Seriously. Why wait? In a world where not transforming yourself into a …
Am I more powerful than I think?
And so … Seth’s wisdom is always helpful. “You are more powerful than you think It’s bigger than you Leaders …
“Shun the non-believers and sell to people who want to go on a journey with you.” ~Seth Godin
Will everyone but what I am selling? There is a huge percentage of the market place that doesn’t buy what …
What’s on tonight? Will I be intentional with my time?
Will I be intentional with my time? It may be the single most important personal goal I can have. I …
Is it worth it to delight the weird?
Is it worth it to delight the weird? Seth Godin, as usual, nails it. It is not about being “average”. …
Is the past killing our future? Do we have the courage to do the right thing?
There is a tough thing in life. We make business decisions and invest millions of dollars. Many times it doesn’t …
“If it was easy, you would have already achieved the change you seek.” ~Seth Godin
Seth Godin makes a great point here about transformation. It is hard work. It is about changing the way we …
“Greatness can’t be a policy, and it’s hard to delegate to bureaucrats.” ~Seth Godin
We can be a part of what is great. It isn’t easy some days. It is a fight. We need …
Do we really want to treat our customers like plankton?
Who wants to be plankton? Seth Godin, in a very insightful blog post, gives us the answer. We don’t want …
“The number one thing to steal from your competitors: Wisdom.” ~Seth Godin
I need more wisdom. I don’t have to look far to find it. “What have I learned from others” is …
“It’s easier to focus on one number than it is to focus on a life.” ~Seth Godin
Here is the context. We should really, really make sure if we are measuring something, that it is important. As …
“Starting your resume with blah and ending with an obvious bit of boilerplate does no one any good.” ~Seth Godin
This is an amazing insight. Think of anything, not just a resume. What about the response to the RFP? What …
What is your Readers Digest idea?
This blog by Seth Godin is worth reading in it’s entirety. What is your Readers digest idea? We all have …
How am I doing compared to a magical unicorn?
How am I doing compared to a magical unicorn? We love to compare ourselves to those we know we are …
Where does trust come from?
Here is a great question. Where does trust come from? We all want it. It isn’t always easy to get …
Powerful stories have impact. What are we telling our self?
Seth Godin has some great thoughts on the stories we tell. The ones we tell ourselves are so very important. …
What is the danger of starting at the top?
It is so easy to fall into the trap of starting at the top. As a buyer of solutions when I …
What is going away? That is where things are going.
Some days it is hard to fathom the speed at which things are changing. But changing they are. Seth Godin …
What do you do when they don’t understand?
This is a great point. And technology really helps solve the problem. My blog writing tool (WordPress) has plug ins …
Who let the air out of the balloon?
This a great question from Seth Godin. Particularly appropriate for marketers but also important to be understood by the digital …
Is your strategy as a non-profit one about tote bags?
As a non-profit executive, former development officer and customer strategy professional, I think Seth Godin nails this one. He personally did the opposite …
Are we denying the facts?
This happens way too much. It clearly isn’t helpful to deny the facts. It is also important to actually know …
The Acute Heptagram of Impact. Should you get it tattooed on your hip?
This makes a lot of sense. Many times we focus on what we are good at but ignore essential items …
Digital Business