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Digital Business

~ The Journey to Creating Amazing Customer Experiences

Tag Archives: Data

Staff who are closest to the customer usually have a handle on what data and insight would be most useful to the journey mapping process. Be sure to engage them regularly.

May 22, 2019

This is not all about data. At the end of the day, customers will expect a great (unified) experience across …

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Is even 2 pieces of unified data more powerful than one?

May 15, 2019

Even 2 pieces of unified data is more powerful than one. Having a plan for the most valuable sources and …

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Collecting data is of no value if it doesn’t lead to insight.

May 13, 2019

Data is very useful if it allows us to understand our customers better. Collecting data is of no value if …

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Inside the mass invasion of your privacy

March 10, 2019

Here is a stunning summary of what is at stake with privacy from Axios.  We know we have a problem. I’m sure …

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Why are we conditioned to look for causes?

November 24, 2018

Mukul Chopra is Vice President & CIO at Communities In Schools National Office in Washington, DC. Mukul is a Business Technologist. Mukul …

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Will a recommendation engine enhance your unique selling proposition? It’s probably best to keep things simple.

October 29, 2018

Big data is great if in fact you have lots of data. Most of us don’t have enough data to …

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What should we do about information chaos? Is there a way to use information as an enabler of our digital journey?

October 12, 2018

There is a great level of chaos when it comes to our data and information associated with it. It is …

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Chris Bruzzo, Electronic Arts Chief Marketing Officer with Brian Solis on how data and machine learning are helping EA future-proof the brand

October 9, 2018

EA CMO Chris Bruzzo joins digital analyst, futurist and best-selling author Brian Solis to discuss how data and machine learning …

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What is smart data? How can we make it actionable?

September 27, 2018

We live in a consumer world where more and more there is an expectation that companies and nonprofits have the …

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What is the main point of building the digital business and the customer experience?

September 19, 2018

What is the main point of building the digital business and the customer experience? It is not to spend a …

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Drawing the Line with Donor Data During CRM Migration – by Matthew Mielcarek, Vice President, Analytics & Insights Strategy at Pursuant

May 3, 2018

Matthew Mielcarek is Vice President, Analytics & Insights Strategy at Pursuant. Matthew works with nonprofit organizations to support short and …

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Facebook’s next big headache: Europe

April 18, 2018

Excellent insight from Axios. Facebook has bigger problems looming in the EU. “Now that Facebook survived its congressional onslaught, it’s focusing …

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It is not about the data, it is about unifying the experience for the customer

November 20, 2017

This is not all about data. At the end of the day, customers will expect a great (unified) experience across …

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Doing something about the data, insight and customer experience gaps

October 18, 2017

Knowing you have a gap in the data and the experience is one thing. Doing something that improves the experience …

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Does Oracle have the answer to the future of data?

October 16, 2017

Building upon the next generation of the industry-leading database Oracle Database 18c, Oracle recently introduced the world’s first autonomous database …

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The Moneyball CIO and how data can make a difference

October 6, 2017

IT can often feel like an unwinnable game, with limited resources, changing priorities, multiple stakeholders and increased demands. Too often, …

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Understanding the customer in the digital age — Data is about insight

September 27, 2017

Data is very useful if it allows us to understand our customers better. Collecting data is of no value if …

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What is the value of offline data?

September 22, 2017

Not all data is as valuable as others. The human resources to manually enter offline data can be daunting and …

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Not all data is of equal value and not every customer is either.

September 15, 2017

Not all data is of equal value and not every customer is either. Part of the framework that leads from …

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What data should we collect to create amazing customer experiences?

September 1, 2017

We probably shouldn’t try to collect everything. We also should be collecting the “right” data. We should consider enhancing the …

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Unified data and a unified experience is supported by an Omni-Channel approach

August 30, 2017

Unified data and a unified experience is supported by an Omni-Channel approach. Omni-channel creates a unified approach seamlessly across channels …

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This is an ecosystem built for data, insight and action

August 23, 2017

Resist the temptation to focus and organize around silos. While silos can maximize a part of the system, they sub-optimize …

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Doing something about the data, insight and donor experience gaps

March 22, 2017

Knowing you have a gap in the data and the experience is one thing. Doing something that improves the experience …

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Donor data is all about insight leading to action

February 20, 2017

Data is very useful if it allows us to understand our donors better. Collecting data is of no value if …

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The value of offline donor data

January 31, 2017

Not all data is as valuable as others. The human resources to manually enter offline donor data can be daunting …

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This is a donor ecosystem built for data, insight and action

December 28, 2016

Resist the temptation to focus and organize around silos. While silos can maximize a part of the system, they sub-optimize …

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Who Owns Enterprise Analytics and Data? How about the CEO?

May 19, 2016

This is a very interesting suggestion that the CFO owns enterprise analytics and data. My sense, while it is well …

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Why is real time actionable insight so important?

October 22, 2015

We all have tons of data. We are awash in sea of information. We can’t make sense of much of …

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In the digital world, it is “Just the facts” ~~ Please!!

October 13, 2015

Dragnet’s Sgt. Joe Friday character frequently implore informants to provide ‘Just the facts‘. We have all kinds of “facts”, data …

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The Seven Rules For Digital Business And Digital Transformation

August 25, 2015

Ray Wang of Constellation Research has some great insight about digital transformation. Here are the seven rules: Digital disruption is …

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Guest blog: Trent Ricker — How to Optimize Donor Engagement in Today’s Digital World

August 17, 2015

Today’s article comes from Trent Ricker. Trent (@TrentRicker) currently leads Pursuant as chief executive officer, where he brings more than 20 …

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This year’s Nonprofit Benchmarks are big

May 26, 2015

This year’s Nonprofit Benchmarks are big! So big, that M+R has a great video to bring them right to you. M+R …

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Unifying the experience for the customer

August 22, 2014

This is not all about data. At the end of the day, customers will expect a great (unified) experience across …

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  • Larry Ellison's Top 10 Rules For Success
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  • Einstein's Secret to Amazing Problem Solving (and 10 Specific Ways You Can Use It)
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CultureCustomer ExperienceDigitalDigital BusinessDigital TransformationDonor ExperienceFacebookFaith at WorkForrester ResearchGuest BlogJesusLeadershipMobileNonprofitPeopleSeth GodinSocial MediaStrategyTechnologyTransformation

Top Posts & Pages

  • “If you make customers unhappy in the physical world, they might each tell 6 friends. If you make customers unhappy on the Internet, they can each tell 6,000 friends.” - Jeff Bezos
  • Larry Ellison's Top 10 Rules For Success
  • Every Leader Has Flaws. Don’t Let Yours Derail Your Strategy.
  • Einstein's Secret to Amazing Problem Solving (and 10 Specific Ways You Can Use It)
  • The new world of sales and marketing.
  • Customer Experience Maturity Model
  • Guest Blog: Andrew Jackson (BravoTECH) - Candidates Have a Shelf Life
  • Guest Blog: Mike Capone -- Creating and Empowering a Mobile Workforce
  • "In 2013, 66% of consumers switched brands or business due to poor customer service, a 4% increase on the previous year." ~Accenture
  • 8 questions to ask around nonprofit donation thank you's and the donor experience

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