How do we look at customers who do not come back?
We all know it is true. Most donors who give to special events don’t give again. The data indicates it …
We all know it is true. Most donors who give to special events don’t give again. The data indicates it …
There is a case to be made for transparency. Nonprofits are naturally conflicted about how much to say. Donors are …
Loyalty and donor renewal wins the day. Here are some great ideas on what to track. There may be a …
Kevin Schulman is founder and managing partner of DonorVoice, a company helps non-profits increase retention and donor loyalty with an …
You have decided to start on a hero’s journey. You have a passionate desire to learn how to harness disruption …
Considering how dynamic the current business environment is, we need to focus intensively on the short-term—tracking donor experience performance and …
The fourth criterion for SMART goals stresses the importance of choosing goals that really make a difference in improving the …
Donor retention is the key to successful fund raising at non-profits. It is essential to being cost effective. Acquiring new …
This is not all about data. At the end of the day, donors will expect a great (unified) experience across …
Data is very useful if it allows us to understand our donors better. Collecting data is of no value if …
Not all data is as valuable as others. The human resources to manually enter offline donor data can be daunting …
The challenge of creating meaningful relationships is complicated by an abundance of data from both online and offline sources, as …
A great donation experience with the development department doesn’t make up for a poor billing experience. The donor’s experience is …
We are beginning to know a new donor. These donors are a blend of the traditional, the digital and the connected. They …
Over the years, nonprofits have developed various models to explain donor behavior. Most of the ones I have seen have …
Engagement is not about voodoo. It is however as much about art as about science. It also draws heavily from …
There is a lot said and written about being donor-centric and the donor experience. I am one of those who …
The challenge is that donors don’t always give year after year. Donors staying loyal is the exception, not the rule. …
Our donors are sharing experiences they have with us. This profoundly influences the journey others they know will take and …
We are ready to open our mind, our heart, and our imagination to create new journeys and experiences for our …
There comes a moment where a potential donor makes a decision to engage. They may be just “testing the waters” …
Cloud-computing company Salesforce.com is soliciting input from nonprofits on how to tailor its programs to meet charities’ needs, the San …
Do we own our donors? Are they “the property” of the Development department? Are gala attendees interested in our mission …
Are we ready for a new generation of donors? Nonprofit executives, meet the Millennials. Millennials, meet XYZ nonprofit. Oops, there …
There are lots of ideas vying for our attention. As development executives, where should our focus be right now? Exceed …
What is the real rise in nonprofit giving? After adjusting for inflation, charitable giving by Americans is more than …
Why is important. It is in fact the starting point. Without it, our nonprofit, is just another commodity. Plenty of nonprofits …
As a digital nonprofit executive, design is important. What is being asked for is important but the experience the donor …
There is a revolution going on with donors. The relationship they may have had with your mission and brand in …
This isn’t about being normal. Sorry, normal just won’t work. We need to be obsessed with the donor experience. We …
There are some basics to donor relationships. They do require some discipline to execute but pay off in the long …
Being donor obsessed and focused is not an either/or kind of thing. It is “yes/and” at its core. We need …
Leadership in the donor experience transformation world is purposeful in its approach to creating a long term sustainable change. Change …
Building a digital nonprofit is about building an ecosystem, not just a few isolated initiatives that have no impact on …
Donor experience transformation is about making fundamental changes in how business is conducted at our nonprofit in order to help cope …
Donor engagement is a very dynamic and ever-evolving journey. Drawing on several fields of study, donor engagement primarily centers on …
We all know it is true. Most donors who give to special events don’t give again. The data indicates it …
Loyalty and donor renewal wins the day. Here are some great ideas on what to track. There may be a …
Kevin Schulman is founder and managing partner of DonorVoice, a company helps non-profits increase retention and donor loyalty with an …