There are lots of ideas vying for our attention. As development executives, where should our focus be right now?

1. Exceed Donor Expectations – The current nonprofit average for donor retention is 23.7 percent.
2. Focus on Impact – 49 percent of donors are concerned about nonprofits spend their money.
3. Improve Data Quality – The average nonprofit churn on the master email list is 18%.
4. Build a Seamless Tech Experience – There is a 34 percent increase in conversion rates for responsive websites and donation forms. Everything must be mobile.
5. Embrace a Multi-channel Approach – Do you offer a share opportunity after the donation experience?

More and more donors are moving online to make their gifts. We are past the tipping point. The digital donor experience that is simple to use, meets the donors goals and is enjoyable is a must. 

2016 will be a year of great opportunity for the philanthropic sector. The same trends that are changing the world around us at a rapidly accelerating rate are impacting the fundraising profession in new and exciting ways. In the midst of all these developments, it’s more important than ever to keep your goals clear and focus on what matters.

Here are insights from five industry leaders—from Blackbaud’s Chief Scientist to its Chief Technology Officer—sharing five resolutions you can make in 2016 to better guide your fundraising efforts:

Source: 5 Fundraising Resolutions for 2016 | npENGAGE

I am interested in learning more about the digital donor experience. Please contact me.