How do we look at customers who do not come back?
We all know it is true. Most donors who give to special events don’t give again. The data indicates it …
Category Archives: Nonprofit
Do retail fundraisers have a choice?
As a non-profit executive, former development officer and customer strategy professional, I think Seth Godin nails this one. He personally did the opposite …
Algorithms, do they give or do they take?
We are the system. Algorithms are not going away. We need to build them correctly. Consider this from Seth Godin. …
How many event participants have registered who don’t raise a penny? What can we do about it?
Paul Ghiz leads one of the nonprofit industry’s most successful enterprise fundraising software and services companies, Global Cloud, makers of DonorDrive …
Are we ready to cross the chasm?
Dan Gillett is the former CEO of Kimbia. Kimbia’s online fundraising platform enables nonprofits to find, convert and retain more …
What if we spend our time on the passionate people, who know that their money is making this thing happen?
There is a case to be made for transparency. Nonprofits are naturally conflicted about how much to say. Donors are …
How can we improve donor loyalty at non profits?
Loyalty and donor renewal wins the day. Here are some great ideas on what to track. There may be a …
Is you nonprofit this transparent?
This seems like a super idea from GuideStar. Transparency in the nonprofit sector is important. It would be great to …
Now is the time for members of the C-Suite to get active, develop your “social voice” and begin connecting
There is a fast growing perception that your nonprofit’s CEO and C-suite leaders will be active on social media. The media …
Blackbaud Institute Releases Charitable Giving Report
Blackbaud has announced the release of the Charitable Giving Report by the Blackbaud Institute for Philanthropic Impact™. The seventh annual …
What is the cost per outcome for your mission? How do you measure good?
The mission of nonprofits is to do good. A core question is, how do you measure good? It can be …
Where does strategy start for the customer?
Kevin Schulman is founder and managing partner of DonorVoice, a company helps non-profits increase retention and donor loyalty with an …
Is customer experience just for the private sector? What about nonprofits?
Customer centricity and customer experience is often associated with steps that companies in the private sector can take to build …
How easy is it to change channels in nonprofit fundraising and development?
The Blackbaud Institute of Philanthropic Impact’s 2018 report, Next Generation of American Giving, gives insight into how people are using these channels …
Ebook: 6 Fundraising Strategies from Nonprofit Trailblazers
Fundraisers wear many hats. In addition to making sure you can raise more resources year after year, you have to …
Insights from Giving USA 2018: Charitable Giving Growth & Trends
According to Giving USA, individuals, estates, corporations, and foundations donated an estimated $410.02 billion to charitable causes in the United States during …
Your journey to change and transformation of the donor experience
You have decided to start on a hero’s journey. You have a passionate desire to learn how to harness disruption …
Embracing technology to drive change — By Sarah Ming Hsi, Chief Information Officer at United Way of Greater Atlanta
Sarah Ming Hsi is the chief information officer with the United Way of Atlanta. Sarah focuses on innovative executive and program …
Do you have an innovators heart for your nonprofit mission? Where is the sense of urgency about the donor experience?
There is a gap that is growing in your nonprofit. It is the gap between the connected donor, their expectations …
How to innovate the donor experience for mission relevance and financial growth
Earning relevance with your donors requires much more than the adoption of the latest technology or being on the social …
For the Love of our Donors – Creating Amazing Donor Experiences : Why being donor obsessed can transform your nonprofit into a digital business
Michael’s latest book is available on Amazon. Donor experience transformation is about making fundamental changes in how business is conducted at …
How important is being agile to the donor experience?
Considering how dynamic the current business environment is, we need to focus intensively on the short-term—tracking donor experience performance and …
Thought Leadership – Key Marketing Strategy for Nonprofits Too! … by Vin Hoey, Managing Director of Strategic4sight, Inc. (Guest Article)
During the last few years, many businesses have recognized the value of thought leadership to build awareness, develop customer leads, …
Donor experience questions to start with before beginning with projects and initiatives
Portfolio and Project management is very important to improve the donor experience. It is frequently overlooked. We all start out …
Donor Experience Scoreboard and Dashboards
Donor experience scoreboards help you establish if you are winning or not. When you have clear goals (lagging indicators) and …
Whatever it takes … by Cyndi Zagieboylo, CEO of the National Multiple Sclerosis Society
National Multiple Sclerosis Society President and CEO Cyndi Zagieboylo knows all about MS. It has been her life’s work. But …
How can we be accountable for improving the donor experience?
The most important issue for any planning and execution system for the digital executive focused on improving the donor experience …
Community Building … by Jennifer Sampson, CEO at United Way of Dallas
As McDermott-Templeton President and CEO of United Way of Metropolitan Dallas, Jennifer Sampson knows the value of building communities. The …
Six Best Practices from the NGO Technology Report — Well worth the read
There are many reports that get published every year. You can get overwhelmed with too much information. What should a …
SMART transformation goals for the donor experience are time-bound
The fifth criterion for SMART goals stresses the importance of grounding goals within a time frame, giving them a target …
Are our digital donor experience goals relevant?
The fourth criterion for SMART goals stresses the importance of choosing goals that really make a difference in improving the …
Donor Experience SMART goals are realistic and attainable
Goals should be both realistic and attainable for the digital nonprofit. While an attainable goal may stretch a team in …
Donor Experience SMART transformation goals are measurable
How will you know “when you have arrived”? How will you measure progress in improving the donor experience? What does …
Donor Experience SMART goals are specific and unambiguous
Donor Experience SMART goals are specific. Does your goal sound too general? It is probably not a SMART goal yet. …
Are Your Donor Experience Goals lead or lag indicators?
Lagging indicators is a concept used a lot in the economic world. For the donor experience executive, it is important …
A Donor Experience Approach to Strategy, People, Process and Technology
Having an approach or a framework for the work of the nonprofit digital executive is very important. Being passionate about …
How are nonprofit’s measuring multi-channel campaigns?
We hear so much about the importance of sending multi-channel campaigns and integrating direct mail, email, social and website messaging. And I see more …
Converting Crowdfunding Donors: Using Data and Testing to Drive Long-Term Engagement
There are days I ask myself, what happened to the annual campaign and a core of loyal donors? There aren’t …
An “Omni-Channel” Donor approach will make a difference
Unified donor data and a unified experience is supported by an Omni-Channel approach. Omni-channel creates a unified approach seamlessly across …
6 Reasons Why Most Fundraisers Don’t Know Their Donor Retention Rate
Donor retention is the key to successful fund raising at non-profits. It is essential to being cost effective. Acquiring new …
Creating a donor value framework
Not all data is of equal value and not every donor is either. Part of the framework that leads from …
Doing something about the data, insight and donor experience gaps
Knowing you have a gap in the data and the experience is one thing. Doing something that improves the experience …
Unifying the experience for the donor
This is not all about data. At the end of the day, donors will expect a great (unified) experience across …
Unifying donor data and creating actionable insight
Even 2 pieces of unified data is more powerful than one. Having a plan for the most valuable sources and …
Donor data is all about insight leading to action
Data is very useful if it allows us to understand our donors better. Collecting data is of no value if …
The value of offline donor data
Not all data is as valuable as others. The human resources to manually enter offline donor data can be daunting …
This is a donor ecosystem built for data, insight and action
Resist the temptation to focus and organize around silos. While silos can maximize a part of the system, they sub-optimize …
Unifying Online & Offline Donor Data for a Consistent Experience
The challenge of creating meaningful relationships is complicated by an abundance of data from both online and offline sources, as …
Why Nonprofit Executives should care about Master Data Management (MDM)
Do you struggle keeping 2 or more sources of data up to date with name changes, address changes, email updates, …
Is it time to act like you are a global nonprofit?
You are a global nonprofit. Do you act like it? Your audience is 2.4 billion potential donors. You have international …
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