Is customer experience just for the private sector? What about nonprofits?
Customer centricity and customer experience is often associated with steps that companies in the private sector can take to build …
Customer centricity and customer experience is often associated with steps that companies in the private sector can take to build …
You have decided to start on a hero’s journey. You have a passionate desire to learn how to harness disruption …
Earning relevance with your donors requires much more than the adoption of the latest technology or being on the social …
Portfolio and Project management is very important to improve the donor experience. It is frequently overlooked. We all start out …
SMART goals are very important. They set the direction and tone. How they will be achieved (strategy) is equally, if …
The most important issue for any planning and execution system for the digital executive focused on improving the donor experience …
The fifth criterion for SMART goals stresses the importance of grounding goals within a time frame, giving them a target …
The fourth criterion for SMART goals stresses the importance of choosing goals that really make a difference in improving the …
Goals should be both realistic and attainable for the digital nonprofit. While an attainable goal may stretch a team in …
How will you know “when you have arrived”? How will you measure progress in improving the donor experience? What does …
Donor Experience SMART goals are specific. Does your goal sound too general? It is probably not a SMART goal yet. …
Goals are very important to the digital executive who is dedicated to improving the donor experience. SMART goals provide the …
Lagging indicators is a concept used a lot in the economic world. For the donor experience executive, it is important …
Having an approach or a framework for the work of the nonprofit digital executive is very important. Being passionate about …
Unified donor data and a unified experience is supported by an Omni-Channel approach. Omni-channel creates a unified approach seamlessly across …
Knowing you have a gap in the data and the experience is one thing. Doing something that improves the experience …
This is not all about data. At the end of the day, donors will expect a great (unified) experience across …
Resist the temptation to focus and organize around silos. While silos can maximize a part of the system, they sub-optimize …
The challenge of creating meaningful relationships is complicated by an abundance of data from both online and offline sources, as …
A great donation experience with the development department doesn’t make up for a poor billing experience. The donor’s experience is …
Over the years, nonprofits have developed various models to explain donor behavior. Most of the ones I have seen have …
Is managing the donor experience an art or science? It is part art and part science and a whole lot …
There is a lot said and written about being donor-centric and the donor experience. I am one of those who …
Our donors are sharing experiences they have with us. This profoundly influences the journey others they know will take and …
We are ready to open our mind, our heart, and our imagination to create new journeys and experiences for our …
There comes a moment where a potential donor makes a decision to engage. They may be just “testing the waters” …
As a nonprofit executive, we have focused on some traditional markets and strategies. Our mission has compelled us to think …
We are beginning to think about engagement in terms of is it social or is it mobile? If our nonprofit …
Do we own our donors? Are they “the property” of the Development department? Are gala attendees interested in our mission …
Are we ready for a new generation of donors? Nonprofit executives, meet the Millennials. Millennials, meet XYZ nonprofit. Oops, there …
You have a passion for your mission. You want to do the right thing for your donors. You believe …
Structure is important to the donor experience in the sense that in architecture, “form follows function”. When you know why …
The donor journey is evolving (albeit very, very fast). That shouldn’t surprise us but it is good news. We haven’t …
This happens way too much. It clearly isn’t helpful to deny the facts. It is also important to actually know …
It is reasonable to ask, if my nonprofit invests in the donor experience, will it work? This question drove Watermark …
There are lots of ideas vying for our attention. As development executives, where should our focus be right now? Exceed …
Leadership in the donor experience transformation world is purposeful in its approach to creating a long term sustainable change. Change …
Today’s article comes from Trent Ricker. Trent (@TrentRicker) currently leads Pursuant as chief executive officer, where he brings more than 20 …
Compassion is a huge thing as a nonprofit leader. That it is lacking in so many cases in the corporate world …
We are on a hero’s journey for your nonprofit. We have a passionate desire to learn how to harness disruption and innovate …
Thanking donors, personally, seems like a no-brainer. In many circles, for “lots of good reasons”, it isn’t actually done well. …
The 2015 Millennial Impact Report is out. It is well worth the time to read it. There are some important …
We all know it. We all hear it. Leadership loves to talk about change. Employees love to ignore it. Talk …
Guest blog article by Simona Weinglass I’m an old-school journalist who recently decided to pivot into high-tech. I work in high-tech …
Stake, tr. Verb. To risk; at stake. In jeopardy. What is at stake? I have been thinking about this as …
There comes a time where we have to make a decision. What will we invest in to make the donor …
So many times, transformation into a donor focused world is framed as a no brainer. We feel like idiots that …
In addition to being obsessed about the donor experience, the other essential ingredient to nonprofit success in transformation are efforts …
As a digital nonprofit executive, design is important. What is being asked for is important but the experience the donor …
There is a revolution going on with donors. The relationship they may have had with your mission and brand in …