Is customer experience just for the private sector? What about nonprofits?
Customer centricity and customer experience is often associated with steps that companies in the private sector can take to build …
Tag Archives: Donor Experience
Your journey to change and transformation of the donor experience
You have decided to start on a hero’s journey. You have a passionate desire to learn how to harness disruption …
How to innovate the donor experience for mission relevance and financial growth
Earning relevance with your donors requires much more than the adoption of the latest technology or being on the social …
Donor experience questions to start with before beginning with projects and initiatives
Portfolio and Project management is very important to improve the donor experience. It is frequently overlooked. We all start out …
What do leading indicators mean to the donor experience?
SMART goals are very important. They set the direction and tone. How they will be achieved (strategy) is equally, if …
How can we be accountable for improving the donor experience?
The most important issue for any planning and execution system for the digital executive focused on improving the donor experience …
SMART transformation goals for the donor experience are time-bound
The fifth criterion for SMART goals stresses the importance of grounding goals within a time frame, giving them a target …
Are our digital donor experience goals relevant?
The fourth criterion for SMART goals stresses the importance of choosing goals that really make a difference in improving the …
Donor Experience SMART goals are realistic and attainable
Goals should be both realistic and attainable for the digital nonprofit. While an attainable goal may stretch a team in …
Donor Experience SMART transformation goals are measurable
How will you know “when you have arrived”? How will you measure progress in improving the donor experience? What does …
Donor Experience SMART goals are specific and unambiguous
Donor Experience SMART goals are specific. Does your goal sound too general? It is probably not a SMART goal yet. …
Create SMART Donor Experience goals before developing strategy
Goals are very important to the digital executive who is dedicated to improving the donor experience. SMART goals provide the …
Are Your Donor Experience Goals lead or lag indicators?
Lagging indicators is a concept used a lot in the economic world. For the donor experience executive, it is important …
A Donor Experience Approach to Strategy, People, Process and Technology
Having an approach or a framework for the work of the nonprofit digital executive is very important. Being passionate about …
An “Omni-Channel” Donor approach will make a difference
Unified donor data and a unified experience is supported by an Omni-Channel approach. Omni-channel creates a unified approach seamlessly across …
Doing something about the data, insight and donor experience gaps
Knowing you have a gap in the data and the experience is one thing. Doing something that improves the experience …
Unifying the experience for the donor
This is not all about data. At the end of the day, donors will expect a great (unified) experience across …
This is a donor ecosystem built for data, insight and action
Resist the temptation to focus and organize around silos. While silos can maximize a part of the system, they sub-optimize …
Unifying Online & Offline Donor Data for a Consistent Experience
The challenge of creating meaningful relationships is complicated by an abundance of data from both online and offline sources, as …
Why a nonprofit focus and alignment around the donor experience is critical
A great donation experience with the development department doesn’t make up for a poor billing experience. The donor’s experience is …
Are we witnessing the “last breath” of the donor funnel?
Over the years, nonprofits have developed various models to explain donor behavior. Most of the ones I have seen have …
Is managing the donor experience an art or science?
Is managing the donor experience an art or science? It is part art and part science and a whole lot …
Is Donor-Centric Real or a Unicorn?
There is a lot said and written about being donor-centric and the donor experience. I am one of those who …
Improving the donor experience so as to never fear it being shared
Our donors are sharing experiences they have with us. This profoundly influences the journey others they know will take and …
Stunning experiences will lead the way to meaningful donor engagement
We are ready to open our mind, our heart, and our imagination to create new journeys and experiences for our …
How important is the moment where a donor decides to engage?
There comes a moment where a potential donor makes a decision to engage. They may be just “testing the waters” …
Now is the time to make different decisions for our donors
As a nonprofit executive, we have focused on some traditional markets and strategies. Our mission has compelled us to think …
Is it time to widen our view from generations to connected donors?
We are beginning to think about engagement in terms of is it social or is it mobile? If our nonprofit …
Who “owns” the nonprofit donor?
Do we own our donors? Are they “the property” of the Development department? Are gala attendees interested in our mission …
Get ready for a new generation of donors
Are we ready for a new generation of donors? Nonprofit executives, meet the Millennials. Millennials, meet XYZ nonprofit. Oops, there …
Your passion for your mission and your donors can turn you into a hero
You have a passion for your mission. You want to do the right thing for your donors. You believe …
Is the staff structure important to the donor experience?
Structure is important to the donor experience in the sense that in architecture, “form follows function”. When you know why …
Define Donor relevance by how relevant the Donor experience is
The donor journey is evolving (albeit very, very fast). That shouldn’t surprise us but it is good news. We haven’t …
Are we denying the facts about the current donor experience?
This happens way too much. It clearly isn’t helpful to deny the facts. It is also important to actually know …
Why should I invest in improving the Donor experience at my nonprofit?
It is reasonable to ask, if my nonprofit invests in the donor experience, will it work? This question drove Watermark …
5 Fundraising focus areas for 2016
There are lots of ideas vying for our attention. As development executives, where should our focus be right now? Exceed …
Donor Experience transformational leadership is needed and it is needed now
Leadership in the donor experience transformation world is purposeful in its approach to creating a long term sustainable change. Change …
Guest blog: Trent Ricker — How to Optimize Donor Engagement in Today’s Digital World
Today’s article comes from Trent Ricker. Trent (@TrentRicker) currently leads Pursuant as chief executive officer, where he brings more than 20 …
Do we have the courage to create stunning donor experiences?
Compassion is a huge thing as a nonprofit leader. That it is lacking in so many cases in the corporate world …
7 things we know about a journey to change and transformation of the donor experience
We are on a hero’s journey for your nonprofit. We have a passionate desire to learn how to harness disruption and innovate …
8 questions to ask around nonprofit donation thank you’s and the donor experience
Thanking donors, personally, seems like a no-brainer. In many circles, for “lots of good reasons”, it isn’t actually done well. …
5 implications of the 2015 Millennial Impact Report for nonprofits
The 2015 Millennial Impact Report is out. It is well worth the time to read it. There are some important …
Focus our changes on donor engagement and not technology
We all know it. We all hear it. Leadership loves to talk about change. Employees love to ignore it. Talk …
How game theory and Russell Crowe inspired an unusual fundraising startup – Guest blog by Simona Weinglass
Guest blog article by Simona Weinglass I’m an old-school journalist who recently decided to pivot into high-tech. I work in high-tech …
What is at stake in transforming the donor experience?
Stake, tr. Verb. To risk; at stake. In jeopardy. What is at stake? I have been thinking about this as …
What is the return on the investment in the stunning for the donor experience?
There comes a time where we have to make a decision. What will we invest in to make the donor …
Donor Experience Transformation won’t be easy. In fact, it will be hard!
So many times, transformation into a donor focused world is framed as a no brainer. We feel like idiots that …
Donor experience transformation requires being focused
In addition to being obsessed about the donor experience, the other essential ingredient to nonprofit success in transformation are efforts …
Why Donor Experiences should be intentional
As a digital nonprofit executive, design is important. What is being asked for is important but the experience the donor …
Do you have a talented donor experience team?
There is a revolution going on with donors. The relationship they may have had with your mission and brand in …
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