How important is great service to our marketing efforts?
We all experience problems with products we buy or service we receive from companies. We know it happens and can …
Tag Archives: Marketing
The death of the sales funnel
Why this is important: Over the years, companies have developed various models to explain customer behavior. Most of the ones …
4 Benefits of Using Video as a Marketing Tool
Video has become very powerful. The rise of YouTube, Vimeo and Rumble show this. For many customers, that is …
The new world of sales and marketing.
Why this is important: We know it has happened. The world of traditional sales and marketing is changing. Some of …
Algorithms, do they give or do they take?
We are the system. Algorithms are not going away. We need to build them correctly. Consider this from Seth Godin. …
A Resurgence in the Importance of Direct Mail as a Result of the Pandemic
Here is some great insight from Rhonda Basler. With more than two decades of marketing experience, Rhonda Basler leads the Customer …
What is the difference between a lead, a prospect and an opportunity?
What is the difference between a lead, a prospect and an opportunity? What Are Leads A lead is the name …
The digital business journey and marketing
One of the most impactful areas of change for the digital business is in the area of marketing. It is …
“Realize that the GDPR is a net positive for people with something to say, something to sell or something to change.” ~Seth Godin
Great insight from Seth Godin. Marketing is not a race to the bottom. Marketing should always be permission based. On …
What is the role of the customer experience team for the new marketing launch?
Our marketing department has a real focus and wants to launch a new campaign. They have done a lot of …
Three things marketers must do to better serve customers in 2018
Marketing is playing a greater and increasingly significant role in the customer experience. Some companies are struggling with how to …
Digital Darwinism Has Created Digital Narcissists — Has it happened to my company?
I need to start by acknowledging that my business is being disrupted. I can’t ignore it. Am I in denial? …
“If you have more money than brains, you should focus on outbound marketing.” ~~Guy Kawasaki -Apple
Do you have a strong inbound marketing program? Are you devoting more resources to it than last year? If you …
Social Media & Content Are Top Priorities for Marketers
Social Media & Content Are Top Priorities for Marketers — “Marketing in the digital world has come a long way from …
E-commerce Sales Tools and Customer Experiences that Are Shaking Up Business
Consumers are flocking to our E-Commerce sites and buying. The challenge is that the customer experience is not static. Others …
How do you visualize going viral?
We’ve heard about going viral for a long time now. Or at least it seems that way. Here is a …
Guest Blog: Lisa Bowman — Corporate to nonprofit: a marketer’s journey and the lessons learned
Corporate to nonprofit: a marketer’s journey and the lessons learned By Lisa Bowman – Executive Vice President and Chief Marketing Officer …
So what exactly does Customer Experience (CX) mean?
Customer experience is the big “buzz phrase” of the decade so far. While we use it a lot, what does …
Why is marketing integration critical to the digital experience at the contact center?
We know we have silos. We know they are not useful. As leaders, we must insist the customer service (the …
Is the digital space coming of age for marketers?
The digital space is coming of age. While there are many new and maturing digital marketing technologies, many have begun …
Why is it important to blend direct and digital campaigns?
There is a big change going on in terms of how people are interacting with us across tradition channels and …
10 Digital Marketing Mistakes Every Brand Makes and How to Recover
We are hearing a lot about digital transformation. If we are honest, we have to admit it isn’t easy. I …
The only thing worse for a marketer than giving fundraisers no leads, is giving them bad ones
In our wonderful world of fund raising, we need plenty of high quality leads. What do we know about the …
What is the real cost of email?
Tom Cochran believes that email is the most abused method of communication in every office environment. And the widespread perception …
Why do you need a marketing technology strategy?
There is a whole lot of marketing technology in the market place. It would not be surprising to find that …
Mapping Out Employees’ Real-Time Roles and Responsibilities for marketing
More and more our world is moving to “real time” interactions. This is true for marketing as well. Can we …
Blending Direct and Digital Campaigns
Many times we naturally think either / or. It is either digital or direct response. Seeing it as yes / …
Powerful stories have impact. What are we telling our self?
Seth Godin has some great thoughts on the stories we tell. The ones we tell ourselves are so very important. …
Customer experience trend: The rise of text analytics
Companies are learning that some of the richest insights from customers come from unstructured content like comments on surveys, calls …
What is the future of customer surveys in our brave new world of customer experience?
What is the future of customer surveys in our brave new world of customer experience? As more companies thirst for …
What is going away? That is where things are going.
Some days it is hard to fathom the speed at which things are changing. But changing they are. Seth Godin …
Who let the air out of the balloon?
This a great question from Seth Godin. Particularly appropriate for marketers but also important to be understood by the digital …
What is your cloud strategy?
Where is the Cloud going over the next few years? Have you defined your strategy to move there yet? According …
How has being digital changed the world of marketing and sales?
We know it has happened. The world of traditional sales and marketing is changing. Some of what we were trained …
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