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Digital Business

~ The Journey to Creating Amazing Customer Experiences

Tag Archives: Marketing

How important is great service to our marketing efforts?

May 20, 2021

We all experience problems with products we buy or service we receive from companies. We know it happens and can …

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The death of the sales funnel

April 22, 2021

Why this is important: Over the years, companies have developed various models to explain customer behavior. Most of the ones …

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4 Benefits of Using Video as a Marketing Tool

March 13, 2021

  Video has become very powerful. The rise of YouTube, Vimeo and Rumble show this. For many customers, that is …

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The new world of sales and marketing.

March 7, 2021

Why this is important: We know it has happened. The world of traditional sales and marketing is changing. Some of …

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Algorithms, do they give or do they take?

March 2, 2021

We are the system. Algorithms are not going away. We need to build them correctly. Consider this from Seth Godin. …

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A Resurgence in the Importance of Direct Mail as a Result of the Pandemic

February 24, 2021

Here is some great insight from Rhonda Basler. With more than two decades of marketing experience, Rhonda Basler leads the Customer …

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What is the difference between a lead, a prospect and an opportunity?

September 6, 2018

What is the difference between a lead, a prospect and an opportunity? What Are Leads A lead is the name …

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The digital business journey and marketing

August 13, 2018

One of the most impactful areas of change for the digital business is in the area of marketing. It is …

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“Realize that the GDPR is a net positive for people with something to say, something to sell or something to change.” ~Seth Godin

May 7, 2018

Great insight from Seth Godin. Marketing is not a race to the bottom. Marketing should always be permission based. On …

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What is the role of the customer experience team for the new marketing launch?

January 29, 2018

Our marketing department has a real focus and wants to launch a new campaign. They  have done a lot of …

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Three things marketers must do to better serve customers in 2018

January 1, 2018

Marketing is playing a greater and increasingly significant role in the customer experience. Some companies are struggling with how to …

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Digital Darwinism Has Created Digital Narcissists — Has it happened to my company?

September 13, 2017

I need to start by acknowledging that my business is being disrupted. I can’t ignore it. Am I in denial? …

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“If you have more money than brains, you should focus on outbound marketing.” ~~Guy Kawasaki -Apple

August 10, 2017

Do you have a strong inbound marketing program? Are you devoting more resources to it than last year? If you …

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Social Media & Content Are Top Priorities for Marketers

February 26, 2017

Social Media & Content Are Top Priorities for Marketers — “Marketing in the digital world has come a long way from …

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E-commerce Sales Tools and Customer Experiences that Are Shaking Up Business

April 19, 2016

Consumers are flocking to our E-Commerce sites and buying. The challenge is that the customer experience is not static. Others …

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How do you visualize going viral?

April 11, 2016

We’ve heard about going viral for a long time now. Or at least it seems that way. Here is a …

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Guest Blog: Lisa Bowman — Corporate to nonprofit: a marketer’s journey and the lessons learned

February 16, 2016

Corporate to nonprofit: a marketer’s journey and the lessons learned By Lisa Bowman – Executive Vice President and Chief Marketing Officer …

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So what exactly does Customer Experience (CX) mean?

November 16, 2015

Customer experience is the big “buzz phrase” of the decade so far. While we use it a lot, what does …

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Why is marketing integration critical to the digital experience at the contact center?

November 13, 2015

We know we have silos. We know they are not useful. As leaders, we must insist the customer service (the …

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Is the digital space coming of age for marketers?

October 9, 2015

The digital space is coming of age. While there are many new and maturing digital marketing technologies, many have begun …

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Why is it important to blend direct and digital campaigns?

October 6, 2015

There is a big change going on in terms of how people are interacting with us across tradition channels and …

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10 Digital Marketing Mistakes Every Brand Makes and How to Recover

September 17, 2015

We are hearing a lot about digital transformation. If we are honest, we have to admit it isn’t easy. I …

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The only thing worse for a marketer than giving fundraisers no leads, is giving them bad ones

July 17, 2015

In our wonderful world of fund raising, we need plenty of high quality leads. What do we know about the …

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What is the real cost of email?

July 8, 2015

Tom Cochran  believes that email is the most abused method of communication in every office environment. And the widespread perception …

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Why do you need a marketing technology strategy?

June 24, 2015

There is a whole lot of marketing technology in the market place. It would not be surprising to find that …

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Mapping Out Employees’ Real-Time Roles and Responsibilities for marketing

June 20, 2015

More and more our world is moving to “real time” interactions. This is true for marketing as well. Can we …

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Blending Direct and Digital Campaigns

April 20, 2015

Many times we naturally think either / or. It is either digital or direct response. Seeing it as yes / …

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Powerful stories have impact. What are we telling our self?

April 9, 2015

Seth Godin has some great thoughts on the stories we tell. The ones we tell ourselves are so very important. …

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Customer experience trend: The rise of text analytics

March 31, 2015

Companies are learning that some of the richest insights from customers come from unstructured content like comments on surveys, calls …

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What is the future of customer surveys in our brave new world of customer experience?

March 25, 2015

What is the future of customer surveys in our brave new world of customer experience?  As more companies thirst for …

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What is going away? That is where things are going.

February 26, 2015

Some days it is hard to fathom the speed at which things are changing. But changing they are. Seth Godin …

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Who let the air out of the balloon?

December 22, 2014

This a great question from Seth Godin. Particularly appropriate for marketers but also important to be understood by the digital …

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What is your cloud strategy?

October 13, 2014

Where is the Cloud going over the next few years? Have you defined your strategy to move there yet? According …

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How has being digital changed the world of marketing and sales?

September 16, 2014

We know it has happened. The world of traditional sales and marketing is changing. Some of what we were trained …

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Top Posts & Pages

  • “If you make customers unhappy in the physical world, they might each tell 6 friends. If you make customers unhappy on the Internet, they can each tell 6,000 friends.” - Jeff Bezos
  • Larry Ellison's Top 10 Rules For Success
  • Every Leader Has Flaws. Don’t Let Yours Derail Your Strategy.
  • Einstein's Secret to Amazing Problem Solving (and 10 Specific Ways You Can Use It)
  • The new world of sales and marketing.

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Tags

CultureCustomer ExperienceDigitalDigital BusinessDigital TransformationDonor ExperienceFacebookFaith at WorkForrester ResearchGuest BlogJesusLeadershipMobileNonprofitPeopleSeth GodinSocial MediaStrategyTechnologyTransformation

Top Posts & Pages

  • “If you make customers unhappy in the physical world, they might each tell 6 friends. If you make customers unhappy on the Internet, they can each tell 6,000 friends.” - Jeff Bezos
  • Larry Ellison's Top 10 Rules For Success
  • Every Leader Has Flaws. Don’t Let Yours Derail Your Strategy.
  • Einstein's Secret to Amazing Problem Solving (and 10 Specific Ways You Can Use It)
  • The new world of sales and marketing.
  • Customer Experience Maturity Model
  • Guest Blog: Andrew Jackson (BravoTECH) - Candidates Have a Shelf Life
  • Guest Blog: Mike Capone -- Creating and Empowering a Mobile Workforce
  • "In 2013, 66% of consumers switched brands or business due to poor customer service, a 4% increase on the previous year." ~Accenture
  • 8 questions to ask around nonprofit donation thank you's and the donor experience

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