How important is great service to our marketing efforts?
We all experience problems with products we buy or service we receive from companies. We know it happens and can …
We all experience problems with products we buy or service we receive from companies. We know it happens and can …
Why this is important: Over the years, companies have developed various models to explain customer behavior. Most of the ones …
Video has become very powerful. The rise of YouTube, Vimeo and Rumble show this. For many customers, that is …
Why this is important: We know it has happened. The world of traditional sales and marketing is changing. Some of …
We are the system. Algorithms are not going away. We need to build them correctly. Consider this from Seth Godin. …
Here is some great insight from Rhonda Basler. With more than two decades of marketing experience, Rhonda Basler leads the Customer …
What is the difference between a lead, a prospect and an opportunity? What Are Leads A lead is the name …
One of the most impactful areas of change for the digital business is in the area of marketing. It is …
Great insight from Seth Godin. Marketing is not a race to the bottom. Marketing should always be permission based. On …
Our marketing department has a real focus and wants to launch a new campaign. They have done a lot of …
Marketing is playing a greater and increasingly significant role in the customer experience. Some companies are struggling with how to …
I need to start by acknowledging that my business is being disrupted. I can’t ignore it. Am I in denial? …
Do you have a strong inbound marketing program? Are you devoting more resources to it than last year? If you …
Social Media & Content Are Top Priorities for Marketers — “Marketing in the digital world has come a long way from …
Consumers are flocking to our E-Commerce sites and buying. The challenge is that the customer experience is not static. Others …
We’ve heard about going viral for a long time now. Or at least it seems that way. Here is a …
Corporate to nonprofit: a marketer’s journey and the lessons learned By Lisa Bowman – Executive Vice President and Chief Marketing Officer …
Customer experience is the big “buzz phrase” of the decade so far. While we use it a lot, what does …
We know we have silos. We know they are not useful. As leaders, we must insist the customer service (the …
The digital space is coming of age. While there are many new and maturing digital marketing technologies, many have begun …
There is a big change going on in terms of how people are interacting with us across tradition channels and …
We are hearing a lot about digital transformation. If we are honest, we have to admit it isn’t easy. I …
In our wonderful world of fund raising, we need plenty of high quality leads. What do we know about the …
Tom Cochran believes that email is the most abused method of communication in every office environment. And the widespread perception …
There is a whole lot of marketing technology in the market place. It would not be surprising to find that …
More and more our world is moving to “real time” interactions. This is true for marketing as well. Can we …
Many times we naturally think either / or. It is either digital or direct response. Seeing it as yes / …
Seth Godin has some great thoughts on the stories we tell. The ones we tell ourselves are so very important. …
Companies are learning that some of the richest insights from customers come from unstructured content like comments on surveys, calls …
What is the future of customer surveys in our brave new world of customer experience? As more companies thirst for …
Some days it is hard to fathom the speed at which things are changing. But changing they are. Seth Godin …
This a great question from Seth Godin. Particularly appropriate for marketers but also important to be understood by the digital …
Where is the Cloud going over the next few years? Have you defined your strategy to move there yet? According …
We know it has happened. The world of traditional sales and marketing is changing. Some of what we were trained …