Here is some great insight from Rhonda Basler. With more than two decades of marketing experience, Rhonda Basler leads the Customer Engagement team at Hallmark Business Connections.

Rhonda’s true passion in business is data-driven marketing because it is a combination of analysis, creative, strategies and is results-oriented. Rhonda is also passionate about new technologies in direct marketing, and integrating offline and online marketing for the greatest return on investment.

You’ve probably reevaluated your marketing strategies since the beginning of the pandemic. After all, consumer buying has changed quite a bit. As we move into the next “new normal” phase, then, be sure to consider an omnichannel approach that includes direct mail marketing.

• • • • For many, this begs a specific question: Why emphasize direct mail when you have digital marketing? In an era of heightened social isolation, direct mail matters: People have renewed their excitement for hand-delivered items. And according to recent USPS data, nearly two-thirds of individuals say that letters and cards improve their connection with the outside world. Likewise, around six in 10 consumers place more emotional meaning on a direct mail piece than an email.
      • All of this means direct mail isn’t just an ascending marketing tactic that guarantees ROI — it’s also a great way to ensure corporate social responsibility. Does this mean there’s a tiff going on between direct mail and digital marketing? Not at all. Yet this is an important reminder that to improve your return on ad spend (or ROAS), you can’t afford to forget any multichannel possibility, including direct mail advertisements.
      • As research from Omnisend notes, relying on at least three channels for a marketing campaign can translate to 250% improved engagement and increased buyer retention of 90%. In other words, you can drive measurable results by diversifying your direct marketing as much as you would diversify an investment portfolio.

If you haven’t used direct mail, you might wonder how to augment your marketing with this offline solution. Here are a few reliable ways to get started:

Read more here —> A Resurgence in the Importance of Direct Mail as a Result of the Pandemic 

Faith at Work: Reaching the world for Jesus requires that we use all means available. Personal letters (direct mail) makes a huge difference in our efforts to disciple others in the way of Jesus. Is it a part of your mix?