A Resurgence in the Importance of Direct Mail as a Result of the Pandemic
Here is some great insight from Rhonda Basler. With more than two decades of marketing experience, Rhonda Basler leads the Customer …
Tag Archives: Direct Mail
How easy is it to change channels in nonprofit fundraising and development?
The Blackbaud Institute of Philanthropic Impact’s 2018 report, Next Generation of American Giving, gives insight into how people are using these channels …
How are nonprofit’s measuring multi-channel campaigns?
We hear so much about the importance of sending multi-channel campaigns and integrating direct mail, email, social and website messaging. And I see more …
American Cancer Society eliminates direct mail — one year later
This was a bold move for sure. I applaud the ACS for rethinking their investment. It will be interesting to …
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