Donate

We all know it is true. Most donors who give to special events don’t give again. The data indicates it is about 15% renewal. Not very good and not what we need to thrive. Special Event, peer to peer donors, give because of who asked them, not because they are committed to the mission of the nonprofit. We can pretend otherwise but to do so will be to ignore reality and face the uphill battle next year to acquire a whole new set of donors.

So, what is your goal to to change this? Do you have a strategy? Are you executing against it? Do you have a scoreboard and dashboard to monitor success?

Now would be the time to answer these questions.

Will peer to peer donors give again?  Will they become organization donors? We’ve debated this topic for years and while jury’s still out on what to do with peer to peer fundraising donors; I think it’s time we started making some headway on this topic.

Why now?  The fundraising world continues to evolve, now more than ever with the emergence of crowd funding.  In my mind, crowd funding is simply another albeit new term for fundraising.  Not sure about this?  Here’s the Oxford dictionary’s definition of crowd funding: The practice of funding a project or venture by raising many small amounts of money from a large number of people, typically via the Internet.

Sounds pretty similar to fundraising right?  Are you wondering why am I bringing up crowd funding in a post on peer to peer donors?  With so many people asking for money whether it’s to fund the creation of watch, a 3D printer or a cause – today more people are fundraising than ever before.  How will the surge of donation requests impact our participant and donor pools?

via The Great Peer to Peer Fundraising Donor Debate | npENGAGE.