How much does it cost you to get one new customer?
In the world of marketing and the customer experience, there are two things worth knowing. The Digital Executive knows the …
Tag Archives: Seth Godin
Why should I do the extra work?
This is invaluable. This perspective, regardless of what your boss thinks, is worth its weight in gold. Work is a …
What is the value of caring in the customer experience?
This is almost invaluable. And leave it up to Seth Godin to say it. People (and customers) know when we …
Avoiding the big sucking sound of a time waster
We’ve all been there. Whether it is said explicitly or not, the clear message of the project is “I’ll know …
Does your org chart lead to complacency or disruption?
You have to love this funny chart but also Seth Godin’s great questions in his blog. Is it because it …
Should we promise “big”?
There is something about a promise, for executives of integrity, that propels us ahead. The key is to not “over …
What should you obsess over?
In this day and age, we all should obsess over the customer experience. That is the focus that brings us …
Digital Business