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Rear view mirror
Will everyone but what I am selling?
- There is a huge percentage of the market place that doesn’t buy what I am sell. They just don’t believe the value I am offering.
- Should I move forward by continually looking in the rear view mirror?
- How do I find the potential customers who want to go on a journey with me? Finding them is the key.
“Shun the non-believers and sell to people who want to go on a journey with you.” ~Seth Godin