Here is some great insight from Seth Godin.

Our life is filled with projects. We invest time, effort or money, and perhaps we get a result.

It’s useful to have a portfolio of projects, because not all of them are going to work.

The 2 x 2 grid looks like this:

It might be simple, but it’s not always easy. Success doesn’t always mean money, it just means that you got what you were hoping for. And while every project fits into one of the four quadrants, there’s no right answer for any given person or any given moment..

Here are some of the traps that are worth avoiding:

Read the article here: A simple 2 x 2 for choices | Seth’s Blog