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Chief Marketing Officers (CMO’s) need robust tools to do their job effective. Here is a great summary 5 categories along with suggestions in one. Well worth the quick read.

Helen Aboagye, CMO of Imagen, provides five tools that will be essential for chief marketing officers (CMOs) post-Covid, as we head into 2021.

The ways that companies engage with customers won’t be sufficient with the right tools in place.

Marketers face the most challenging conditions in a decade – if not a lifetime. Creating success in a world of slashed budgets and lower customer spending means the smart use of focused tech. With Covid vaccines being rolled out across the globe, there’s hope the world might soon inch back to normal. In the meantime, marketers are struggling with the effects of a year like no other. With slashed budgets, and more pressure than ever to achieve more with less, CMOs are turning to technology.

The best martech solutions make new things possible, or help teams do more with what they have. Better customer engagement, streamlined workflows, and more efficient integrations are the vital martech trends. Here are five technologies to get on top.

Read the article here: Five essential tools for post-Covid CMOs – Information Age