Social Media
As a digital nonprofit executive, you’ve decided that communities and social media are an important strategy. With so much to do, where do you begin?
Here are four key steps.
- Create your strategy
- Engage your leadership
- Establish a social media policy
- Educate all staff and volunteers
This is a case where many hands make light work.
When it comes to building community and increasing brand awareness, some organizations hire communications, marketing, and engagement staff to handle these activities. And that makes sense — someone needs to be charged with keeping a close eye on the organization’s community growth.
Jamie Millard and Lori L. Jacobwith also suggest that building awareness for your important work in an increasingly cluttered space can’t be the responsibility of just one person or even a department. When an organization embraces the culture of creating and empowering all staff to become “brand ambassadors,” authentic and exponential growth starts to happen.
More here: Ctrl+Alt+Delete: Rebooting Your Digital Community Building | NTEN.
Digital Business