Mobile Devices
While mobile apps won’t solve everything, consumer expectations about their utility is moving fast. Now is the time to fine tune your mobile app strategy. What are some of the considerations?
- What goals do your customers have that you can meet with a mobile app?
- If you build it, will they use it?
- Do you have an engagement strategy that is showing results?
Here is some insight from 1 to 1 Marketing.
Mobile apps are ubiquitous. With more than 1.4 million apps in Apple’s App Store alone, there’s an app for nearly everything. Apps drove the majority of media consumption on mobile devices last year, accounting for about 7 out of every 8 minutes, according to comScore.
However, the average person spends the majority of his or her time using only a handful of apps. Driving app downloads and high engagement rates are harder than ever. To stay ahead of the competition, marketers must adapt their mobile strategies to better serve customer needs and expectations. Here’s how to jumpstart your app strategy.
Social media, messaging, video, and navigational apps command a large chunk of time spent on apps, reported Forrester Research. In a three-month study of nearly 3,000 U.S. smartphone owners, the top three most-used apps were Facebook, YouTube, and Google Maps. These results aren’t surprising, notes Mark Tack, vice president of marketing at Vibes, a mobile marketing solutions provider.
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