Donor Experience

Every nonprofit is on Facebook and Twitter. Everyone is posting compelling content. That is the baseline in our digital world today.

What everyone is not doing is engaging donors and constituents. Everyone is not get getting influential donors to actively take up our cause and extend our reach.

Digital leadership recognizes this and organizes resources to create over the top donor experiences.

The point Artie Patel, VP of Business Development for Attentive.ly is making in this article is that having a social media presence and creating posts for existing followers is today’s baseline. Merely having a presence is not enough if you seriously want to further online advocacy campaigns and raise money for your nonprofit. It takes work and effort to do this, but it pays significant dividends for those organizations that are committed to actually devoting resources and time towards social media.

More here: Are you leveraging the power of your influential followers on social media? | GuideStar Blog.