Is the digital space coming of age for marketers?
The digital space is coming of age. While there are many new and maturing digital marketing technologies, many have begun …
Category Archives: Digital Business
Why should you enable collaboration tools for your employees and customers?
The future of work is now. Please don’t miss it. Collaboration tools enable it. Many of your employees get it. …
How great Nonprofit leaders inspire action for donor engagement
Why is important. It is in fact the starting point. Without it, our nonprofit, is just another commodity. Plenty of nonprofits …
Why is it important to blend direct and digital campaigns?
There is a big change going on in terms of how people are interacting with us across tradition channels and …
What is the right planning approach for the digital executive?
Having an approach or a framework for the work of the digital executive is very important. Being passionate about our …
What is the CIO Strategy for the “Age of the Customer”
If you are a technology leader, you need a strategy for digital transformation. As more executives obsess over the customer …
Why goals, strategies, planning and execution are important to digital transformation
Knowing where you are going, how you’re going to get there and being focused on execution is a key driver for the …
How do you combine technologies to innovate?
This makes so much sense. It is the combination of technology that becomes so powerful in this model. Well worth …
Can the CMO also be the CCO?
We are obsessing over roles and titles but they do make a difference. We have the Chief Customer Officer, the …
How to let creative talent figure out how to focus on the customer experience
Jordan Cohen, in the Harvard Business Review tells a great story that drives the point home about empowerment. For the …
Why do 80% of app users spend all of their time with only 3 apps?
Creating and maintaining mobile apps can be costly and risky. That doesn’t mean it shouldn’t be done but it needs …
All Boards Need a Technology Expert
It is striking that most Boards of Directors have little to no members who have expertise in technology. As technology …
Are you obsessed with the customer experience?
This isn’t about being normal. Sorry, normal just won’t work. We need to be obsessed with the customer experience. We need to …
How is the remote workforce changing business?
We all know it is true. We see it happening every day. The remote workforce is growing, it is mainstream, …
What is business technology? A slow but relentless revolution that is important to the digital executive.
We live in a world where simply trying to align technology with business units is becoming difficult or even impossible …
Is Flash dying?
Is Flash dead? Well, it looks like it is certainly dying. During his lifetime, Steve Jobs, Apple’s co-founder and former …
10 Digital Marketing Mistakes Every Brand Makes and How to Recover
We are hearing a lot about digital transformation. If we are honest, we have to admit it isn’t easy. I …
As a leader, what is more important than integrity?
Here are three great ideas about what is important to leadership. Make Time For What You Say Is Important Get …
What Does It Take To Access And Hear The Richness Of The Voice Of The Customer?
Perhaps a simple weekly goal for any member in the C-Suite would be to talk with 10 actual customers a week. …
"Some bosses say ‘but I’m not paid to be a shrink’; There’s a great pair of words to describe such bosses: Ignorant. Ineffective" ~Tom Peters
Managing and leading isn’t always the easiest thing to do. We deal with many different personalities and some days people …
Should adoption of new technology be a top priority in digital business transformation?
Are you leading the charge in digital business transformation? Here are some things to focus on: New technology to enable …
“It’s easier to focus on one number than it is to focus on a life.” ~Seth Godin
Here is the context. We should really, really make sure if we are measuring something, that it is important. As …
What does a disruptive CIO look like in the age of digital transformation?
Is disruption on your agenda today? How much time will you devote to it? How many meetings do you have …
What’s the Future of Customer Service? Ask Salesforce
What is the state of customer service? How you doing with customer service via mobile devices? What about you ability …
As members of the C-Suite, are we getting help to transform our companies in the new digital world?
It is a sign of leadership to know when you need help. There is plenty of help available. Digital transformation …
Avoid the “Just Following Up” Email
None of us like to be interupted by emails that have no value. Sending one email and then resending it …
"The genius of leadership is its humanness and heart." ~Lolly Daskal
There is a lot to be said about authenticity and a leader who has real passion. Matters of the heart …
Fitbit Fends Off Apple to Retain Wearables Market Lead
Disruption is happening all over the place. 2 years ago, who would have thought wearable devices would be such a …
You’re Doing Social Wrong. Your Teenager Does It Right.
It seems that everyone is freaking out about teens abandoning social media sites like Facebook. By “everyone” I mean advertisers. …
The A, B, C, D and E’s of Marketing Engagement
Marketing is catching up to the “engagement game” and has powerful new tools to help. Will marketing automation actually lead …
The Seven Rules For Digital Business And Digital Transformation
Ray Wang of Constellation Research has some great insight about digital transformation. Here are the seven rules: Digital disruption is …
As a transformative nonprofit leader, what should you stop doing today?
I am a big fan of list of things “to stop” doing. We all have “to do” lists but we …
Use your personal smartphone for work email? Your company might take it
If you use your personal smartphone or tablet to read work email, your company may have to seize the device …
Donor Experience transformational leadership is needed and it is needed now
Leadership in the donor experience transformation world is purposeful in its approach to creating a long term sustainable change. Change …
Have we reached a digital tipping point?
Is it about our digital budget or is it about having the right strategy, people and processes in place. It …
Guest blog: Trent Ricker — How to Optimize Donor Engagement in Today’s Digital World
Today’s article comes from Trent Ricker. Trent (@TrentRicker) currently leads Pursuant as chief executive officer, where he brings more than 20 …
Is this what collaboration looks like in your organization?
Is this what collaboration looks like in your organization? The CEO and the C-Suite can set reasonable limits on what …
What should you do to start the journey of constituent experience?
The effect of everyone jumping on the constituent experience bandwagon is a slowdown in the maturation of this new business …
Leadership Is About to Get More Uncomfortable
It has never been easy to be a leader. Maybe it is tougher now than before and maybe it isn’t. …
“We all know what happens to the nail that sticks up – it gets hammered down. Nobody wants to be that nail.” ~Randy Green
We have all seen the nail sticking up. We all, pretty much, do the same thing. Our instinct is to …
How to Deliver Patient-Centered Care: Learn from Service Industries
The focus on “the customer” takes many forms, depending on the type of business you run. If you are in …
Do we have the courage to create stunning donor experiences?
Compassion is a huge thing as a nonprofit leader. That it is lacking in so many cases in the corporate world …
Why are we dis-engaging from social media?
It can all get overwhelming. Too many friends say irrelevant things. Too many company pages trying to sell stuff no …
Want to Boost New Donor Acquisition Online?
We all need new donors. Many of the traditional ways, direct mail or peer to peer fund raising are showing …
What is the secret sauce for delivering in the new digital world and transform our businesses into digital businesses?
In our new digital world, we know we know we need to be fast and agile. It also helps to …
How to Build an Online Cult of Customers
Speaking at Inc.’s GrowCo conference in New Orleans, Baratunde Thurston shared tips on how businesses can use personal stories online …
What is your mobile strategy?
According to Latha Maripuri, Director of IBM Mobile and Security Services, “mobile technology has unquestionably changed how we interact in …
7 things we know about a journey to change and transformation of the donor experience
We are on a hero’s journey for your nonprofit. We have a passionate desire to learn how to harness disruption and innovate …
What is our strategy for customer experience continuous improvement?
Customer experience excellence requires an approach that focuses on continuous improvement. This starts with a strategy that supports a goal …
8 questions to ask around nonprofit donation thank you’s and the donor experience
Thanking donors, personally, seems like a no-brainer. In many circles, for “lots of good reasons”, it isn’t actually done well. …
Digital Business