Nonprofits Voice Opposition to IRS Proposal on Social Security Numbers
What is being proposed by the IRS is outrageous. Without going on too big of a rant, it is hard …
Category Archives: Digital Business
CMOs: Step Up To Lead The Transformation To Customer Obsession
We need leadership from the Chief Marketing Officer role to focus on the customer and the customer experience. Of all …
Microsoft Restyles Philanthropy Unit Under New Name and Leader
Now here is some good news for nonprofits. Microsoft has long been a friend of the nonprofit community. Microsoft announced …
A good case for not hiring a CDO (Chief Digital Officer)
Martin Gill at Forrester Research says don’t hire a Chief Digital Officer. Chief Digital Officer (or CDO) is the latest …
Is digital transformation like adding racing stripes to a 20 year old Chevy?
Digital business transformation is about making fundamental changes in how business is conducted in order to help cope with a shift …
Did cost cutting backfire on the American Red Cross?
My sense is that containing the costs was probably necessary. It is always painful and the short term consequences aren’t …
Guest Blog: Jay Scott — Sparking Breakthroughs, a Holiday Wish
Jay Scott is the Co-Executive Director of Alex’s Lemonade Stand Foundation. When his daughter Alexandra “Alex” Scott decided to hold …
Does the customer experience need more emotion?
Does the customer experience need more emotion? How customers feel about the experience they are having with us is important. …
What is happening to volunteerism in America? Volunteerism Rate Inches Downward to New Low
What is happening to volunteerism in the United States? Could it be that the traditional, time intensive approach is not …
Have we forgotten to engage emotionally with customers?
Having the right numbers is critical. But CEOs are human too, so you should also strive to get them to …
Make Money, save money with an amazing customer experience. Any Questions?
Make Money. Save Money. Any Questions? Given that senior executives like to get things done… … it shouldn’t come as …
Is “Treat Every Donor Like A Major Donor” good advice?
An interesting phrase occasionally pops up in presentations, blog posts and even marketing slogans. You’ve probably seen a variation of …
3 Strategies to Sell the CxO on Customer Experience Management (CXM)
Do you have a “burning platform”? If so, making the case for investing in customer experience management is in order. …
Is it time to stop surveying customers?
Over the last few years, it seems as if masses of companies have decided to start “measuring” customer experience. They …
How technology entrepreneurs embrace philanthropy
Mark Zuckerberg, founder and CEO of Facebook, announced has announced that he’s planning to give away 99 percent of his Facebook’s …
7 strategies to drive digital transformation to experience higher profits and revenue growth
Companies that embrace new digital skills and technologies are more likely to experience higher profits and revenue growth, according to …
Are you ready for digital invaders?
Are we preparing for the digital invaders? Disruption is happening or about to happen. We may be completely unaware of …
These Technologies Will Shape the Near Future
“Over the past few years, we have witnessed a number of technological revolutions. First there was the rise of smartphones, …
Are you ready for #GivingTuesday ?
Now in its fourth year on December 1st (this year), #GivingTuesday is a global day of giving fueled by the …
Why SMART goals come before strategy
Goals are very important to the digital executive. They provide the direction on where to go and it is not …
Is it being digital or being customer focused?
Recently David Cooperstein from Forrester Research invested a fair amount of time with CMOs and agency executives, working through the …
Are middle managers an obstacle to a customer focused world?
There is a common perception that middle managers can be an obstacle to a customer focused world. That perception is …
Predictions 2016: Welcome To The Digital Savvy, Customer Obsessed Leader
Our business world continues to change at a very dizzying pace. 2016 will not be any different. We all need …
Micromanagers: Flushing Companies Down the Toilet, One Detail at a Time
We all know it is true. We hate to be micromanagers. We hate to be micromanaged. And yet, do we …
So what exactly does Customer Experience (CX) mean?
Customer experience is the big “buzz phrase” of the decade so far. While we use it a lot, what does …
Why is marketing integration critical to the digital experience at the contact center?
We know we have silos. We know they are not useful. As leaders, we must insist the customer service (the …
6 Ways Nonprofits Can Prepare For Year-End Giving Season
The year end giving season is fast approaching for nonprofits. There is still time to fine tune your campaigns. Here …
As a nonprofit, can you reject gifts and return them?
Michael Rosen raises some good points here. Integrity is important and showing it with whom you take money from does …
Ken Jennings: IBM Watson, Jeopardy and me, the obsolete know-it-all
Trivia whiz Ken Jennings has made a career as a keeper of facts; he holds the longest winning streak in …
Facebook’s Growth Is Entirely Fueled by Mobile Ads
It looks like Facebook has found the revenue machine secret sauce for now. It will be interesting to see how …
Should you take yourself offline completely?
I can’t imagine this but here is the story. Is our right to privacy this important? I Took Myself Offline Completely. …
Can the TV Guys Put the Netflix Genie Back in the Bottle?
This is an interesting question in the fast moving digital world. Can the TV Guys Put the Netflix Genie Back in …
Waiting for the right time? Don’t wait. The time will never be just right. Finish it up today!
Waiting … Waiting some more …. Will the time be right today? Who knows for sure. Let’s get it done …
7 strategies CIOs are using to drive digital transformation
Companies that embrace new digital skills and technologies are more likely to experience higher profits and revenue growth, according to …
The Global Tablet Market Is in Decline
Who would have thought the tablet market wouldn’t continue growing? With the demise of laptop sales, this seemed a no-brainer …
Technology’s Undeniable Impact on Individualization
Consumers now expect certain experiences. We we don’t meet them, they move on. Personalization is expected at every turn. We …
What is a Digital Business Ecosystem? Do you need one?
I am concerned that way too many executives have the “bolt on” mentality when comes to being digital. “Being digital” …
The brave new world of marketing automation and why it is important to your strategy
Marketing automation is a category of technology that allows companies to streamline, automate, and measure marketing tasks and workflows, so …
Digital Transformation Requires Constant Innovation
We are all hearing the drumbeat about digital transformation. It is all the rage. So what is it and why …
2015 Fund Raising Effectiveness Report
Recently our friends at AFP released the 2015 Fundraising Effectiveness Report. There is some really great stuff in the report. Retention still seems to be …
Is there an ROI to the customer experience?
Is there a correlation between a great customer experience and loyalty? We all want to know, does it work? Annually, …
How to move faster on proactive customer journey paths
The customer journey is evolving (albeit very, very fast). That shouldn’t surprise you but it is good news. You haven’t …
Why is real time actionable insight so important?
We all have tons of data. We are awash in sea of information. We can’t make sense of much of …
6 ideas on how to build a digital business ecosystem
Building a digital business is about building an ecosystem, not just a few isolated initiatives that have no impact on …
Are you finding it tough to convert insight into action?
It is a challenge to turn raw data into insight. Doing it in real time or near real time just …
Janna Finch on fundraising and donor management software
Recently I caught up with nonprofit researcher Janna Finch of Software Advice, a company that provides online research and reviews for …
How to make our content readable
We all want our content read. That is the objective. Here are some great ideas on how to improve the readability of …
How Hampton Hotels Built And Sustains Its Customer-Obsessed Culture
Sam Stern, from Forrester Research in his report, “How Hampton Hotels Built And Sustains Its Customer-Obsessed Culture,” is a case study …
The best way to understand people is to listen to them and show it to executives
Telling a story is very powerful. Seeing the story, through the eyes of the customer, is even more powerful. Voice …
In the digital world, it is “Just the facts” ~~ Please!!
Dragnet’s Sgt. Joe Friday character frequently implore informants to provide ‘Just the facts‘. We have all kinds of “facts”, data …
Digital Business