Innovation

Are we preparing for the digital invaders? Disruption is happening or about to happen. We may be completely unaware of what a new start up is about to unleash in the market place. New competition is too often invisible until it’s too late.

Our strategic choice may to be first to innovate. We also may decide to simple be the best regardless of who is first. The first may not have a “be best” approach. If we don’t choose to be first or be best, we may be nowhere. We may get left behind.

Digital invaders are experts at rapid disruption. As a result, the entire C-suite now sees technology as the biggest game-changer. It can fuel growth, but drastically change the landscape. The study uncovered strategies CxOs are devising to mitigate the risk.

An unprecedented number of technologies are all hitting at once: virtual and augmented reality, embeddables, 3D printing, robotics, and cognitive.  Companies across all industry verticals are using these technologies to deliver better quality products and services at lower cost.  The key challenge for executives is understanding what technologies are right for their businesses.  IBM suggests taking an objective based approach: is your business objective to grow revenue, drive operational efficiency, cut costs or increase worker productivity?  Which technologies will help you meet your objectives?

Source: IBM – Global C-suite Study