Major Donor – The pyramid is dead

An interesting phrase occasionally pops up in presentations, blog posts and even marketing slogans. You’ve probably seen a variation of it:

“Treat every donor like a major donor.”

Source: “Treat Every Donor Like A Major Donor” Is Terrible Advice

Is that really good advice? Is the strategy for a potential major donor the same as a new $5.00 giver? Probably not but here is something to think about.

What if that $5.00 new donor could be a major donor? How would you know?

There are simple and cost effective ways to know. The good news is that it doesn’t require paying for expensive wealth rating tools.

I would like to know more about how to decide how to treat new donors. Please have someone contact me.