We all have the “location, location, location” mantra emblazoned in our minds. While specific to the real estate market, we have tended to believe it applies to products and services as well. For a long time, it did.

But not so much anymore. And less and less every day. We know it is true. Are we ready to pick up the pace? Are we evolving fast enough?

Slowly location isn’t so important. Of course, the internet is one of the main culprits. Federal Express can take some credit. Television has an impact. Credit cards enable transactions at a distance. Call phones un-hooked us and cut the cord. And my favorite, air conditioning, transformed the south and manufacturing.

What percent of your business today has nothing to do with location? Is that true of the competition? How fast is it accelerating in your industry?