Do you have a “burning platform”? If so, making the case for investing in customer experience management is in order. What are the 3 strategies?

1. Make Money. Save Money. Any Questions?
2. Don’t Forget Engage Emotionally
3. Take Advantage of a Burning Platform

These days everyone seems to be on the CX bandwagon. Various studies find that upwards of 70% of executives believe CX is the key to differentiate in a world where it’s not enough to offer a competitive product or price.

And, in recent years industry studies appear to show that firms offering great experiences out-compete those that don’t. Perhaps the most famous is this chart developed by Watermark Consulting, using data from Forrester Research.

Source: 3 Strategies to Sell the CEO on Customer Experience Management (CXM) | CustomerThink