Tags
Best practice, Digital, Search engine optimization, Usability, Usability testing, User experience, Website
Strategy
We all want our content read. That is the objective. Here are some great ideas on how to improve the readability of our sites. As a digital executive, while you have staff devoted to content, you should pay attention to some basic concepts to focus on a content strategy. Strategy is your job.
When your content is highly readable, your audience is able to quickly digest the information you share with them — a worthy goal to have for your website, whether you run a blog, an e-store or your company’s domain.
Best Practices for Improving Your Website’s Usability (from Mashable)
- Use visuals strategically
- Keep content as concise as possible
- Use headings to break up long articles
- Help readers scan your webpages quickly
- Use bulleted lists and text formatting
- Give text blocks sufficient spacing
- Make hyperlinked text user-friendly
Digital executives understand the basic concepts and make sure the experience for the customer is supported by a great content strategy.
Digital Business