Engagement

It can all get overwhelming. Too many friends say irrelevant things. Too many company pages trying to sell stuff no one is interested in. Too many tweets that don’t engage us. Is more really better? Is it really useful if they tune us out?

There is the age old debate about quality vs. quantity. It may be “yes/and” rather than “either/or”. There is nothing wrong with a lot of engaged followers. However, having fewer un-engaged followers is a good strategy to look at.

Every day, marketers and analysts fight the unyielding battle between Big Data and relevancy. With an abundance of customer information constantly flowing into any given organization, it’s increasingly difficult to parse the important from the unnecessary. Yet, despite this struggle, companies continue to disseminate their own messages into the void, often spamming the consumer with information that annoys more than it educates.

via My So-Called Social Life – Think customers: The 1to1 Blog.