Is there a linear path to engagement for connected consumers?
Over the years, companies have developed various models to explain customer behavior. Most of the ones I have seen have …
Tag Archives: Engagement
“…you have to want to be engaged. If the desire isn’t there, no person or book can plant it within you.” –Tim Clark
Many years ago (published in 1970)) I read a book “You Really Oughta Wanna” by by Robert F. Mager and Peter Pipe. In short, …
“When people go to work, they shouldn’t have to leave their hearts at home.” –Betty Bender
Work and success is about passion for what we do. We get up and go to work for a reason. …
Your passion for your mission and your donors can turn you into a hero
You have a passion for your mission. You want to do the right thing for your donors. You believe …
Are middle managers an obstacle to a customer focused world?
There is a common perception that middle managers can be an obstacle to a customer focused world. That perception is …
Why are we dis-engaging from social media?
It can all get overwhelming. Too many friends say irrelevant things. Too many company pages trying to sell stuff no …
Why is transformation necessary to the Digital Executive?
Be Transformative – Digital business transformation is about making fundamental changes in how business is conducted in order to help cope …
Customer engagement is not about voodoo
Engagement is not about voodoo. It is however as much about art as about science. It also draws heavily from …
How to drive innovation and deliver results
Here are some great ideas and a cool infographic from CDS Global on how to drive innovation. Stop Start Try …
Focus your changes on engagement and not technology
We all know it. We all hear it. Leadership loves to talk about change. Employees love to ignore it. Talk …
Digital Business