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According to Latha Maripuri, Director of IBM Mobile and Security Services, “mobile technology has unquestionably changed how we interact in both our business and personal lives. In fact, mobile devices have quickly moved from a nice-to-have technology to a necessity for most of us.”
Here four areas to focus on:
- Mobile Platform – Deciding early on, which platform or platforms to focus on is huge. Customer behavior is important in terms of their goals and needs.
- Mobile Security – Often overlooked or an afterthought, customer confidence in secure applications is important.
- Mobile Management – With the continuing evolution of the “Internet of Things”, management of multiple devices must be considered early on.
- Mobile Analytics – What data, out the vast treasure trove you will have, is in fact important to focus on.
More here: Mapping Out the Top 4 Strategies for the Mobile Enterprise « A Smarter Planet Blog.
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