Nonprofit Constituent Experience

Customer centricity is often associated with steps that companies in the private sector can take to build closer relationships with their customers and to deliver products, services, and experiences that are designed with the customer in mind. But customer centricity doesn’t just apply to the business world. Whether it is a customer, a client, a constituent or a tax payer, the strategy is the same.

As a Peppers & Rogers Group white paper points out, a growing number of governments, associations, and nonprofits around the world are adopting best practices from the business community and designing citizen-centric offerings and experiences for its constituents.

Read more here: Applying Customer Centricity Beyond the Private Sector