“Realize that the GDPR is a net positive for people with something to say, something to sell or something to change.” ~Seth Godin
Great insight from Seth Godin. Marketing is not a race to the bottom. Marketing should always be permission based. On …
Previous articles
Do you have an innovators heart for your nonprofit mission? Where is the sense of urgency about the donor experience?
There is a gap that is growing in your nonprofit. It is the gap between the connected donor, their expectations …
Drawing the Line with Donor Data During CRM Migration – by Matthew Mielcarek, Vice President, Analytics & Insights Strategy at Pursuant
Matthew Mielcarek is Vice President, Analytics & Insights Strategy at Pursuant. Matthew works with nonprofit organizations to support short and …
How to innovate the donor experience for mission relevance and financial growth
Earning relevance with your donors requires much more than the adoption of the latest technology or being on the social …
Cybersecurity is a field of growing demand, it hit 0% unemployment
Great insight via Codebook – April 26, 2018 – Axios “The cybersecurity skills shortage is dire — one commonly cited estimate predicts 3.5 …
For the Love of our Donors – Creating Amazing Donor Experiences : Why being donor obsessed can transform your nonprofit into a digital business
Michael’s latest book is available on Amazon. Donor experience transformation is about making fundamental changes in how business is conducted at …
How Jeff Bezos leads
In Amazon founder and CEO Jeff Bezos‘ annual letter to shareholders, he shares seven “essentials of what we’ve learned (so far) …
How important is being agile to the donor experience?
Considering how dynamic the current business environment is, we need to focus intensively on the short-term—tracking donor experience performance and …
Facebook’s next big headache: Europe
Excellent insight from Axios. Facebook has bigger problems looming in the EU. “Now that Facebook survived its congressional onslaught, it’s focusing …
Why even bother to think about strategy?
I am a big fan of planning and the approach Seth God advocates. This is an concise overview of an …
Temkin Experience Ratings Software Snapshot
Temkin recently released the 2018 Temkin Experience Ratings (TxR) that ranks the customer experience of 318 companies across 20 industries based on …
Thought Leadership – Key Marketing Strategy for Nonprofits Too! … by Vin Hoey, Managing Director of Strategic4sight, Inc. (Guest Article)
During the last few years, many businesses have recognized the value of thought leadership to build awareness, develop customer leads, …
Do social networks influence perception?
Brian Solis, futurist and principal analyst of Altimeter Group spoke to TechRepublic’s Tonya Hall and explains, “We study emerging technology … and …
“Loyal customers, they don’t just come back, they don’t simply recommend you, they insist that their friends do business with you.” ~Chip Bell
In the Gallup Customer Engagement Survey, the final question asked is “I can’t imagine a world without XYZ.” The rating …
Who’s job is cyber security in 2018?
Whose job is cyber security at your job or at home? No matter where we are these days, no matter …
On Leadership Interview: John Garrison
As part of their On Leadership series, the Center for Creative Leadership, Senior Vice President Bill Pasmore had a conversation …
The GDPR is coming, are you ready?
The General Data Protection Regulation (GDPR) (EU) 2016/679 is a regulation in EU law on data protection and privacy for all individuals within the European Union. It addresses the export of …
Facebook is in the crosshairs on privacy but is not changing their business model … yet!
Facebook has a problem that only now, some of us are beginning to catch up to. Facebook, like others, has …
The Importance of Experience Design and the Future of Brand
Following his keynote presentation at Adobe Summit, Brian Solis and CMO.com’s Giselle Abramovich went back stage to discuss the importance …
Donor experience questions to start with before beginning with projects and initiatives
Portfolio and Project management is very important to improve the donor experience. It is frequently overlooked. We all start out …
Donor Experience Scoreboard and Dashboards
Donor experience scoreboards help you establish if you are winning or not. When you have clear goals (lagging indicators) and …
“You don’t need a peer-reviewed study to know that when people surf the web on their smartphones, they’re not going as deep.” ~Seth Godin
Seth Godin makes a great case for the fact that many of us are developing “mobile blindness”. As someone who …
“Digital is not just a thing that you can you can buy and plug into the organization.” ~Thomas H. Davenport and George Westerman (Harvard Business Review)
“Digital is not just a thing that you can you can buy and plug into the organization. It is multi-faceted …
Whatever it takes … by Cyndi Zagieboylo, CEO of the National Multiple Sclerosis Society
National Multiple Sclerosis Society President and CEO Cyndi Zagieboylo knows all about MS. It has been her life’s work. But …
“Most digital transformation is in reality a bolt-on to the current business model.” ~Nigel Fenwick | Forrester Research
“Most digital transformation is in reality a bolt-on to the current business model. Very few organisations are seeking to transform/change …
What do leading indicators mean to the donor experience?
SMART goals are very important. They set the direction and tone. How they will be achieved (strategy) is equally, if …
Best Practices Are Hurting Your Fundraising … by Tim Kachuriak, CEO of NextAfter
Best Practices Are Hurting Your Fundraising by Tim Kachuriak Sometimes we think an idea will work well based on past experiences or …
How can we be accountable for improving the donor experience?
The most important issue for any planning and execution system for the digital executive focused on improving the donor experience …
Community Building … by Jennifer Sampson, CEO at United Way of Dallas
As McDermott-Templeton President and CEO of United Way of Metropolitan Dallas, Jennifer Sampson knows the value of building communities. The …
Exclusive: Alexa is coming to the office
Exclusive: Alexa is coming to the office – Axios This could be a very big deal. Personally, i am still getting …
Six Best Practices from the NGO Technology Report — Well worth the read
There are many reports that get published every year. You can get overwhelmed with too much information. What should a …
Building your digital business while avoiding the “transformation” hype
Digital Transformation has become a pretty good business buzz word. That’s not all bad but there is some hype that …
Reinventing Impact Measurements: Biology or Blockchain? … by Julia Cannon at roundCorner (Guest Article)
Julia Cannon is the Senior Product Manager for foundationConnect at roundCorner. Julia guides product requirements and development to help foundations transform the way they manage …
Digital Transformation Required (Innovate or perish) … by Dwight Moore (Guest Article)
Dwight Moore is an information technology executive with a career spanning more than 25 years. With large consulting and CIO …
Customer Experience Maturity Model
There are all kind of maturity models. The Temkin Group has developed a great one for the customer experience. It …
There is Light at the End of the Tunnel – and it’s a Freight Train … by Jamey Heinze (Guest Article)
Jamey Heinze As CMO at iGrafx, Jamey is responsible for enriching the brand, amplifying market awareness and creating additional demand …
“We see our customers as invited guests to a party, and we are the hosts. It’s our job every day to make every important aspect of the customer experience a little bit better.” – Jeff Bezos
“We see our customers as invited guests to a party, and we are the hosts. It’s our job every day …
Consumers Want Devices To Talk Back
US and European online adults with a voice assistant speaker want to start using the device to inform their lifestyle …
More cars than phones are being added to U.S. cellular networks
Connected devices are beginning to dominate our lives. There is money to be made here. Is it a part of …
Disruption Alert: Amazon plans to open as many as six more cashierless Amazon Go stores this year
This is now. This is not the future. This is real. This is example number 1 of how your business …
What causes disruption to your evolving digital business?
There are a number of disruptions that create havoc and chaos to your evolving digital business. Either individually and in …
If my company invests in the customer experience, will it work?
It is reasonable to ask, if my company invests in the customer experience, will it work? This question drove Watermark …
SMART transformation goals for the donor experience are time-bound
The fifth criterion for SMART goals stresses the importance of grounding goals within a time frame, giving them a target …
What is digital disruption?
We live in a wonderful world of buzzwords. Everyone is talking about digital transformation. Digital transformation has a brother. His …
Digital journey and hyper-connectedness: focus on the edges
There are a number of variables as we take our journey to becoming a digital business. There are some edges …
What is the planning framework that a digital business should look at?
The buzz is all around “digital transformation”. Is transformation what your business needs right now. Maybe but probably not. You …
“Most CEOs don’t fully understand the impact emerging digital technologies will have on their industry in the next ten years.” ~Nigel Fenwick
This may be your reality. You see a business (not technical) imperative to be a digital business. Your CEO and …
Are we all speaking the same language when it comes to building a digital business?
Are we all speaking the same language when it comes to building a digital business? It helps to look at …
The customer conniption! Identifying and doing something about the ‘final straw’ moment.
We’ve all been there. We’ve all experienced it. It is the conniption fit. It is the final straw. A great …
Revelation: Many Companies Are Simply Too Busy To Pursue Digital Change
Are we ready? Even if we aren’t, should we just start out anyway? What is the risk of not starting …
Digital Business