Following his keynote presentation at Adobe Summit, Brian Solis and CMO.com’s Giselle Abramovich went back stage to discuss the importance of experience design and the future of brand in a digital economy. Brian shared the inspiration behind his best-seller, X: The Experience When Business Meets Design.

In this in-depth interview, Brian shares insights from his research, work and ideas about how every company should re-imagine brand for an era of digital Darwinism.

The questions and answers cover a broad range and will get your mind running and hopefully inspire you to blaze new trails for others to follow.

• How does digital transformation and experiential marketing intersect?
• What does it take to be an experience-driven business?
• What is the role of data in crafting these experiences for consumers?
• Every brand claims they are experience-led. How do you get everyone on board?
• Which consumer trends should marketers pay close attention to?
• How should brands think about experience?
• What else are marketers prioritizing?
• How did you become a digital anthropologist?