Has the game changed for Chief Marketing Officers?
Guest blog from John Hoholik. John is a Partner with Team Catalyst in Denver. John is a tested executive with …
Tag Archives: Brand
Brand Loyalty in 2019: What Companies Need to Know
If retaining a customer costs less than acquiring a new one, what can you do to ensure that your customers …
How Digital And CX Teams Collaborate To Deliver On Brand Promise
Odds are your firm is regularly seeking ways to improve customer experience (CX). You’re also likely embracing digital technologies to …
Brands: Here Is The Size Of Your Digital Commerce Prize
Consumer-facing brands know that there is proverbial “gold” in generating direct sales through digital commerce — but the big question is …
Is the best way to think of your brand as a community?
Here are some good questions. What does your company stand for? What does it represent? Who does it stand for? …
Do consumers don’t want the ordinary? Can you promise big and deliver?
There is something about a promise, for executives of integrity, that propels us ahead. The key is to not “over …
The Importance of Experience Design and the Future of Brand
Following his keynote presentation at Adobe Summit, Brian Solis and CMO.com’s Giselle Abramovich went back stage to discuss the importance …
The Experience When Business Meets Design
Brian Solis was invited to present at FIC (Festival de Interatividade e Comunicação) in Porto Alegre, Brazil. While he couldn’t …
So … let’s start the journey. What is our promise to our customers?
Now is the time to think it through. This is the start of the journey. Whether we know it or …
In the age of communities, how important is our nonprofit brand?
What does your nonprofit stand for? What (and who) does it represent? Now, more than ever before, our brand is …
Is there a ROI to Social Media?
We have all tried to justify our investment in Social Media. Is it time to move on from that notion? …
Talking to our audience, instead of our selves by Chris Clarke (Habitat for Humanity)
Guest Blog: Chris Clarke — Talking to our audience, instead of our selves Chris Clarke is Habitat for Humanity International’s …
In the world of customer experience, what does the path look like?
Customer experience does matter. It isn’t easy to get there but a road-map does exist. Temkin Group’s research shows that companies …
The Seven Rules For Digital Business And Digital Transformation
Ray Wang of Constellation Research has some great insight about digital transformation. Here are the seven rules: Digital disruption is …
Creating a personal leadership brand
I have seen several variations on what this article calls a “leadership brand”. The statement is phrased as “I want …
In the age of communities, how important is our company brand?
What does your company stand for? What (and who) does it represent? Now, more than ever before, our brand is …
Why do best practices tend to suck? Is copying a race to look the same?
Here is a very insightful list via Top 12 Reasons Why Best Practices Suck | Donor Voice. I don’t think there …
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