Leadership

I have seen several variations on what this article calls a “leadership brand”.

The statement is phrased as “I want to be known for being ______________ so that I can deliver __________.”

The author (Norm Smallwood co-founder of The RBL Group) makes it a little more complicated than that (it has five steps) but has some good thinking about it if you want more detail.

What do you want to be known for?