Business Transformation

It is the age of the customer and we are all on a wonderful journey. Some one has to manage the digital agenda. Will it be you?

Some questions to think about are:

1. Where is innovation happening? Is it at the point of customer interactions?
2. Do we have the right skills in place? Are our people aligned to deliver amazing experiences for the customer?
3. Are we ready to embrace the chaos that comes with being agile in meeting customer needs?

A transformation is needed. We can lead the way.

The age of the customer offers a unique opportunity for CIOs to own their destiny.  The role of technology and information in helping enterprises win, serve and retain clients has never been more important.  As the leaders of the digital agenda for their enterprises, CIO and CTOs are the key drivers in improving how customers engage with your enterprise.  We call this focus the Business Technology (BT) agenda and there is a major shift going on to invest in both human and technical capital to address it.

Being a CIO/CTO in the age of the customer is a great place to be.  In owning the BT agenda, you are uniquely positioned to build the digital engagement experience for your customers. But be forewarned: run with the opportunity and do your job – because if you don’t jump into the leadership role with both feet, someone else will.  Partner with your Chief Marketing Officer and Chief Sales Officer to drive integrated digital engagement with your customer because if your customers do not see that from your enterprise, they will from your competitors.

via Where Are You On The BT Transformation Journey? | Forrester Blogs.