Are our digital donor experience goals relevant?
The fourth criterion for SMART goals stresses the importance of choosing goals that really make a difference in improving the …
Tag Archives: Strategy
How do you measure results for cyber security investment?
With over 400 global business and security executives participating in a benchmark survey called The 2017 State Of Cybersecurity Metrics Annual …
“Make sure your core technology platform offers the agility to continually test, modify, and improve processes to stay tuned to the new business environment.” ~ Katherine Kostereva
Digital change is about several things. Digital change is about being bold. Companies don’t have to be high-tech to use …
A Donor Experience Approach to Strategy, People, Process and Technology
Having an approach or a framework for the work of the nonprofit digital executive is very important. Being passionate about …
Tech industry on how to use AI responsibly
Axios has put together some great info on artificial intelligence. It’s use will continue to expand. Consideration of the ethics …
Is it really “location, location, location” anymore?
We all have the “location, location, location” mantra emblazoned in our minds. While specific to the real estate market, we …
“It doesn’t make sense to hire smart people and tell them what to do; we hire smart people so they can tell us what to do.” ~Steve Jobs
Getting our people strategy right is a huge challenge. All leaders know it and struggle. If only we were better …
Not all data is of equal value and not every customer is either.
Not all data is of equal value and not every customer is either. Part of the framework that leads from …
What data should we collect to create amazing customer experiences?
We probably shouldn’t try to collect everything. We also should be collecting the “right” data. We should consider enhancing the …
“We have a strategic plan. It’s called ‘doing things.’ ” ~~Herb Kelleher
I don’t think I would advocate not having a strategic plan but they probably could be simpler than we make …
Brian Solis on Innovation and Perspective
Brian Solis takes a break from his X book tour to share his thoughts on innovation and why we need …
Is your Sales Process Still Out of Step with the Buyer’s Journey?
With this wealth of online information at their disposal, buyers have the opportunity to research vendors and solutions long before …
"The common question that gets asked in business is, ‘why?’ That’s a good question, but an equally valid question is, ‘why not?’" ~~Jeffrey Bezos
It is all about the question most days. As leaders, we get to ask the questions and help everyone focus. …
Do you have a content curation strategy? Do you have an eye for the awesome?
Do you have a content curation strategy? If not, now is the time to think about it. Original content is …
Am I booking enough time to think?
Am I booking enough time to think? Answer. Probably not. Does my calendar reflect that I need to reflect? Answer. …
Unifying donor data and creating actionable insight
Even 2 pieces of unified data is more powerful than one. Having a plan for the most valuable sources and …
Manager of Business Results – Position available
This is too good to ignore. I’m guessing we could replace the Chief Digital Officer title up top with others …
Will your company be customer experience driven?
There is no denying that companies are embracing the whole “customer experience” phenomena. This year even more companies will adopt …
Is this the year of purpose?
It is a great question to think about. Will I be purposeful? It’s once again the time of year when …
SMART goals are attainable in transformation initiatives
Goals should be both realistic and attainable for the digital business. While an attainable goal may stretch a team in …
Sometime is now and somebody is you!!
When is the right time? Now is the time. You know it is true. Can’t someone else do this?This is …
What is this moment about?
It is so easy to be unfocused. The things to compete for our time are endless and getting more so …
How will you know when you’ve arrived?
How will you know “when you have arrived”? How will you measure progress? What does success look like? When will …
Can relationships be managed?
We have had “customer relationship initiatives” for a long time. Some have paid off. Many have not. Is it just …
Transformation requires being focused
In addition to be obsessed, the other essential ingredient to success in transformation efforts is focus. It must be recognized, …
Is hope a strategy?
Is hope a good strategy? Generally hope is a a feeling of expectation and desire for a certain thing to happen. …
Transformation change is more about culture than strategy
We have a lot to do. Our plate is full. Who needs one more thing on the list? My guess …
Why isn’t collaborating in the Cloud easier?
We want to collaborate. It just sounds good to say it. Why wouldn’t we? Of course we do. Everyone believes …
Is where you are going strategically clear enough for everyone?
SMART goals are specific. Does your goal sound too general? It is probably not a SMART goal yet. The aim …
Why SMART goals come before strategy
Goals are very important to the digital executive. They provide the direction on where to go and it is not …
Waiting for the right time? Don’t wait. The time will never be just right. Finish it up today!
Waiting … Waiting some more …. Will the time be right today? Who knows for sure. Let’s get it done …
7 strategies CIOs are using to drive digital transformation
Companies that embrace new digital skills and technologies are more likely to experience higher profits and revenue growth, according to …
How great Nonprofit leaders inspire action for donor engagement
Why is important. It is in fact the starting point. Without it, our nonprofit, is just another commodity. Plenty of nonprofits …
What is the right planning approach for the digital executive?
Having an approach or a framework for the work of the digital executive is very important. Being passionate about our …
What is the CIO Strategy for the “Age of the Customer”
If you are a technology leader, you need a strategy for digital transformation. As more executives obsess over the customer …
Why goals, strategies, planning and execution are important to digital transformation
Knowing where you are going, how you’re going to get there and being focused on execution is a key driver for the …
Have we reached a digital tipping point?
Is it about our digital budget or is it about having the right strategy, people and processes in place. It …
What is the return on the investment in the stunning for the donor experience?
There comes a time where we have to make a decision. What will we invest in to make the donor …
5 strategies to consider on what to do about the “shiny, new toy”
There is a shiny, new toy available. It isn’t your toy. What do you do? You need your own strategy …
4 key steps to improve your nonprofit Digital Community Building?
As a digital nonprofit executive, you’ve decided that communities and social media are an important strategy. With so much to …
Why do you need a marketing technology strategy?
There is a whole lot of marketing technology in the market place. It would not be surprising to find that …
Is your nonprofit CRM fund raising system broke or are you lacking a strategy that can be executed?
This is definitely worth the read. Tough questions need to asked. Is technology the failure or is it a failure …
What is the strategic impact of mobile transformation on business value?
We know how our customers are interacting with is changing and changing fast. We may, however, be underestimating how fast …
It’s Like Facebook For Work. Wait It Is Facebook For Work
Is there anything Facebook won’t get into? Well, here they go into the business market. I remember when Yammer upgraded …
Would you make a billion dollar investment in mobile technology?
Mobile technology is exploding. If you were CEO of IBM, would you believe in it so much that you would …
Why are scoreboards and dashboards important to digital transformation?
Scoreboards help you establish if you are winning or not. When you have clear goals (lagging indicators) and strategies (leading …
Strategy and Leading Indicators
SMART goals are very important. They set the direction and tone. How they will be achieved (strategy) is equally, if …
How to innovate for mission relevance and financial growth
Earning relevance with your customers requires much more than the adoption of the latest technology or being on the social …
The Digital Executive: Improving the customer experience so as to never fear it being shared
Your customers are sharing experiences they have with you. This profoundly influences the journey others they know will take and …
Why success is it’s own worst enemy
Let’s start with the facts. In a 10-year study of 1,500 corporation with the biggest market caps, three noted business school professors …
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