Author Brian Solis admits that he is not a “thought leader,” “expert” or “guru” when it comes to his new book “Lifescale: How to Live a More Creative, Productive, and Happy Life.”

He is just someone who realized he had a problem and set out to solve it…because he had no choice. Lifescale explores what’s gone wrong with our ability to focus and maintain mental clarity. More importantly, it maps a path forward for those of us suffering from tech addiction.

In the midst of trying to write his next book, Solis found himself grappling with a deteriorating attention span and fading mental thrust. Sitting down to work on what would have been his eighth book, Solis found himself skating over the material, unable to dive deep, and running his mind in scattered circles. He rotated through the usual distractions, sharing his struggles online, not ironically, and producing short form content to stay current, plus the usual checks to Instagram, Twitter, Facebook, et al.

Measurable Goal

The challenge he found was that to stay top of mind, he’d have to continue this process of creating content to what he called “short attention span” theater, which would continue the cycle of publishing and then checking online over and over again daily. This wouldn’t just prevent him from hitting his stride, it would also affect his ability to create at a deeper level.

Why was this happening? Would his book ever materialize? Turns out, it never did. Distractions and a frayed focus got the better of it. The project sank. Frustrated, Solis resolved instead to study what was happening to him. The good news is that it turned into a book that helped him come to grips with frayed attention and more. Now he wants to help others like him.