Loyalty

There are days I ask myself, what happened to the annual campaign and a core of loyal donors?

There aren’t any easy answers. Nonprofits need money and they need it now. There doesn’t seem to be time to build and sustain growth. But is it a case of “easy come” and “easy go”?

As organizations develop and successfully implement crowdfunding events, many are and should be asking themselves what to do with all those new crowdfunding donors.

Questions like “Can these donors become long-term valuable supporters to the organization, and if so, how?” are certainly on the minds of fundraisers as we see an influx of these “new” type of constituents.

via Converting Crowdfunding Donors: Using Data and Testing to Drive Long-Term Engagement.