The connected customer or potential customer, is one of the most important but challenging issues we must all address. They are always connected and will experience us that way.

The digital business needs to know that and architect every touch point to reflect that reality. This is an important group in that they are not a demographic set apart by a certain age and share values. Connected customers cut across all demographic groups. It is a new world out there.

Media and marketers may be completely obsessed with figuring out Generation Y, but Generation C is where your focus should be. This is a generation that isn’t labeled by its age demographic, but rather due to their constant connection to the Internet, according to Brian Solis. They have a smartphone on hand at all times, and according to Locket, they check their phones an average of 110 times per day. Reaching this demographic requires immersing yourself in the same channels that they frequent, speaking their social language, and adapting your marketing techniques so they choose you out of the countless companies they find in their searches.

via 4 Ways to Capture the Attention of Generation C.