There are three different pillars of experience, 1) Technology, 2) Brand and 3) Design. But more importantly, a great approach is experience architecture, centers on human beings and the relationship between these three pillars and emotional reaction and memories to them.

Experiences, the best and worst of them, become memories. People are going to feel something at every moment, so why leave those moments and ultimately, memories to chance?

The best experiences are intentional, connected, and personal. That takes design…human-centered design.

In a new report from the Temkin Group, Propelling Experience Design Across An Organization, they examine how companies can best use a very important skill, experience design. This infographic provides an overview.

Source: Propelling Experience Design (Infographic) – Customer Experience Matters®