All of your innovation should about the user experience and simple design
Earning relevance with your customers requires much more than the adoption of the latest technology or being on the social …
Tag Archives: Design
Without powerful user experience professionals, you don’t have a competitive advantage.
There is a revolution going on with customers. The relationship they may have had with your mission and brand in …
Mobile is all about design for the user’s experience, not your own.
Reggie Henry joined ASAE in November of 1994. His responsibilities are to implement “exemplary” systems at ASAE that can serve …
What are customer journey maps and what can you do with them? What about design and emotion?
Customer journey mapping is usually done using personas. Personas are fictional characters, which you create based upon your research to …
Propelling experience design in your digital business
There are three different pillars of experience, 1) Technology, 2) Brand and 3) Design. But more importantly, a great approach …
There comes a moment where a potential customer makes a decision to engage
There comes a moment where a potential customer makes a decision to engage. They may be just “testing the waters” …
Aligning goals and strategies for the new connected consumer
As a company executive, you have focused on some traditional markets and strategies. Your mission has compelled you to think …
The Experience When Business Meets Design
Brian Solis was invited to present at FIC (Festival de Interatividade e Comunicação) in Porto Alegre, Brazil. While he couldn’t …
Why Customer Experiences should be intentional
As a digital executive, design is important. What is being sold is important but the experience the customer has in …
Why Donor Experiences should be intentional
As a digital nonprofit executive, design is important. What is being asked for is important but the experience the donor …
How does the customer experience look on social media?
Is the customer experience useful on social media or is it just a bunch of disjointed interactions? Is our design …
Are we witnessing the “last breath” of the customer sales funnel?
Over the years, companies have developed various models to explain customer behavior. Most of the ones I have seen have …
Digital Business