Agile and speed

If you are a small to medium sized business, does that necessarily mean you can’t compete with the big guys? It may mean that you can run circles around them.

Just a few years ago, Uber was a small start up. They dreamed of decimating the huge taxi cartel. They were small but entirely disrupted a whole industry. Being small was to their advantage as I’m sure the taxi industry was very comfortable with their business model and their market dominance. David took on Goliath.

One of the great levelers is cloud based technology. Small businesses and start ups no longer need to invest millions in on-premise solutions. They can adopt and implement technology faster than the big guys at a fraction of the cost. That is a huge advantage.

• Cloud technologies don’t require expensive hardware equipment that’s difficult to set up and maintain. Instead, such solutions offer ease and a richness of functionalities.
• Companies can bring all customer conversations together, creating one single view of the customer so they may better understand and engage with their client base.
• Cloud-based solutions provide scalability, which offers a level of elasticity that legacy systems don’t, thereby allowing SMBs to grow and evolve alongside their customers.

So if you are small, celebrate and embrace your speed. You can disrupt and become the next big guy.

Companies want to be where the people are. But, while large companies are speeding ahead, using their bigger budgets to invest in the latest omnichannel innovations and meet customer expectations, SMBs—though slow and steady—are taking technology to new levels in an effort to win this race.

via Spotlight | Putting SMBs on the Path to Omnichannel Support.