Brian Solis nails it. This isn’t time to react. This is the time to lead.

• Now is the time to decide you are going to be a digital executive.
• Now is the time to decide you are going to be a digital business.
• Now is the time to not be disrupted.
• Now is the time to connect people.

Tomorrow will have you left behind both personally and corporately. Disruption is around the corner.

Now is the time!

Most businesses are merely reacting to the rapid evolution of technology rather than trying to create engaged customer experiences throughout the life-cycle.

In a world where screens and real-life moments define the impressions and resulting actions of customers, businesses need to rethink their approach. Smartphones, laptops, tablets, smart watches, Google Glass et al., it’s not slowing down. Technology and innovation is only accelerating.

Via Brian Solis