SEO

We all get caught up in the way we have always done things. To build our digital businesses, we all need to know a little about search engine optimization (SEO). It helps to know the right things and not the myths that have developed.

The most important thing to focus is your customers. What goals do they have when they come to your site? What kind of experience are you providing them? Is the content you are providing relevant and engaging?

Here are some good ideas:

• How can I be of most help to my customers.
• There are no silver bullets.
• It is all about quality.
• Focus only on long-term sustainable efforts.
• If we are going to play in Google’s sandbox, let’s make their rules work in our favor.

It’s time for some spring cleaning. I’m not talking about our homes, but rather our thought processes. SEO has changed and evolved, definitely for the better. It’s a very enjoyable time to be working in the industry, as we’re now tasked with building brands, growing communities, enchanting audiences, and flexing our creative and analytical muscles. We play integral roles in the growth of businesses. Our thinking should match the new responsibilities that have come our way.

via 5 New SEO Mantras to Replace Old, Inefficient Thinking – Search Engine Watch (#SEW).