Business Transformation

Change is tough. We know we need to but can we really do it? Have we reached the end of our current business model? Are up for what it will take to chart a new path?

Brian Solis is principal at Altimeter Group, a research-based advisory firm. Solis is globally recognized as one of the most prominent thought leaders and published authors in new media. A digital analyst, sociologist, and futurist, Solis has studied and influenced the effects of emerging media on business, marketing, publishing, and culture.

His book, “The End Of Business As Usual”, looks at the changing consumer landscape, it’s impact on business & what companies can do to adapt and lead.

In this video overview, Brian nails it.