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Is there an ROI to digital upgrades? Do we, as leaders, know what we are getting for our investment? If we think we are going to save money, do we? If we think our investment will generate business results, are they quantified in advance and then measured regularly?

Despite businesses investing in digital change to reduce costs, they aren’t achieving the savings they expected according to research by the Cloud Industry Forum (CIF) and hybrid IT provider Ensono.

Over two thirds of the 250 business and IT decision makers questioned said saving money was a key driver for undertaking digital projects, yet only 51% of are using this as a metric of success. Customer satisfaction, on the other hand, was used as a KPI by 52% of the organisations in the study, yet only 40% said it was a key driver for digital change.

“It is promising to see that nearly all organisations are measuring the success of their projects. However, the objectives and KPIs do not align, indicating a bigger problem,” Simon Ratcliffe, principal consultant at Ensono said. “Either the strategy is not tied down and organisations are ‘doing’ digital transformation for the sake of it, or the strategy is not being communicated adequately.”

Source: Why digital transformation project figures don’t add up | IT PRO