It isn’t easy to change. None of us get there overnight. There is no road to Damascus conversion, so to speak.
A culture that is customer focused is also focused on the data. Bruce Temkin suggests there are seven stages to embracing customer insights as useful and valuable. The seven stages are:
- Resist
- Consider
- Request
- Incorporate
- Envision
- Demand
- Embrace
People are creatures of habit, so most changes are not instantaneous. Adopting something new is a process, not an event. To understand how to encourage business people to use more data insights, it’s helpful look at their path to adoption. That’s why I created what I’m calling the “Seven Stages to a Data-Centric Mindset.
via Seven Stages to a Data-Centric Mindset | Customer Experience Matters.
Digital Business