Understanding the customer in the digital age — Data is about insight
Data is very useful if it allows us to understand our customers better. Collecting data is of no value if …
Tag Archives: Customer Data
Unifying Online & Offline Customer Data for a Consistent Experience
The challenge of creating meaningful relationships is complicated by an abundance of data from both online and offline sources, as …
Why customer data is useless without insight?
Data is wonderful but in and of itself, we know it can be useless. Data about our customers is very plentiful. …
What are the seven stages to embracing customer insight data in a world obsessed with customers?
It isn’t easy to change. None of us get there overnight. There is no road to Damascus conversion, so to …
Digital Business