We all know we need to have moved into a mobile world already. It is on our “to do” list. We have funding for next year.

Uh oh. Next year may not be good enough. The digital disruption is moving at a pace that requires that we move fast.

Now is the day.

Google doesn’t mess around.

The company announced changes today in how they crawl sites after warning that the change was coming for the last month. It’s being called mobilegeddon already. If your site is not mobile friendly — that is, if users have to tap and zoom, scroll around, and can’t really make out the text on a smartphone — Google will penalize the site by pushing it much lower in the search engine results.

According to this New York Times report, the search will also look at features on a site such as whether users are not able to easily select a Web link or if they experience the dreaded horizontal scroll, which is the bane of any smartphone users existence.

via Your website is about to lose 50% of all traffic thanks to Google | Computerworld.