Is the customer always right? Not always. While listening to customer feedback, taking in reviews, and building off of complaints is helpful, it isn’t everything for your business. You can learn and understand what may be broken or what needs to be fixed – but is your company growing?  

As a business owner or entrepreneur, it’s essential to keep pushing forward. By only listening to what your customer has to say, it’s easy to get stuck in a cycle.  You may be missing opportunities to innovate, shock surprise your customers, or challenge the norm.

While listening to your customer is essential to your business success, check out this infographic by Valpak for a new perspective on the topic. It includes scenarios, tips, and customers you’ll come across in the journey.